Webinar Recording

Getting started with partnering

Partnering webinar laptop mock up-4

Access the webinar

Greg Williamson (Concentrate)
Experienced tech marketing professional. Has worked on projects with exporters from the software, electronics, engineering, medical device and specialised manufacturing sectors
Tim Howell
Tim Howell (Offshoot Consulting)
Years of tech marketing experience. Has a background in tech start-ups in both B2C and B2B within New Zealand and globally. Helped advise several start-ups on their go to market strategy

Partnering advice for Kiwi tech companies

Webinar recorded on 3 May 2017

Tim Howell (Offshoot Consulting) and Greg Williamson (Concentrate) hosted this webinar to support our eBook on partnering for Kiwi tech companies.

Partnering is a tried and tested strategy for tech companies to grow their business. Our 2016 Market Measures report showed us that there is a positive relationship between using a reseller or distributor, and high turnover growth, which makes us ask why aren't more Kiwi tech companies using partnering as a strategy?

This webinar breaks down best practice strategies for Kiwi tech companies looking to develop effective partnerships.

We discuss:

  • Whether you are actually ready for a partner
  • How to find that perfect match
  • Aligning expectations with your partner
  • Maximising your relationship

This webinar is useful for:

  • New Zealand technology company owners
  • New Zealand technology company marketing managers
  • New Zealand technology company CEOs