Rethink how you sell: The new sales playbook for manufacturers
Discover how leading Kiwi and Aussie manufacturers are modernising their sales strategies with digital tools, AI, and a customer-first approach.
The way manufacturers sell is changing
Are you ready?
Traditional sales models like "the funnel" are failing today’s manufacturers. Long lead times, complex buying journeys, and customers who prefer digital self-service are putting pressure on outdated processes and disconnected systems.
This free manufacturing 4.0 eBook shows how forward-thinking manufacturers are shifting to a "flywheel model"—putting the customer at the centre and using platforms like HubSpot to drive smarter, more scalable growth.
What you’ll learn inside:
- Why the traditional sales funnel is broken for manufacturers
- How AI is reshaping B2B buying — and what to do about it
- What a modern sales tech stack looks like (with real ANZ examples)
- Practical self-assessment questions to guide your next steps
Start your manufacturing sales 4.0 journey today
The future of manufacturing sales is digital, data-driven, and customer-centric. This eBook will show you what that looks like—and how to take the first step.
Start building a smarter sales engine, download now.
Download now
.png?width=450&height=304&name=Sales%20playbook%20for%20manufacturers%20-%20JUL25%20(1).png)
This eBook is for your manufacturing businesses if:
Your sales process still relies on spreadsheets, legacy CRMs, or 'hero sellers'
You’re struggling to get visibility across your customer journey
You know your team needs to modernise, but aren’t sure where to start
You want practical insights and not just theory
Start your manufacturing sales 4.0 journey today
The future of manufacturing sales is digital, data-driven, and customer-centric. This eBook will show you what that looks like—and how to take the first step.
Start building a smarter sales engine.
.png?width=850&height=574&name=Sales%20playbook%20for%20manufacturers%20-%20JUL25%20(1).png)