Every month HubSpot ships new features. Most are incremental. Some actually change how you work.
Here are the HubSpot July updates and releases we're genuinely excited about, picked by the Concentrate team.
This month, HubSpot has also updated its UI with changes to the look and feel. These aren't changes for change sake, but part of a bigger shift in how the product works.
The question HubSpot is answering: how should AI fit into your workflow as something that already knows what you're looking at and what you probably need next?
The answer is happening in two stages. The first is a visual refresh, which you can switch to now. It's cleaner, more focused, less noise. The second is a deeper reimagining of how the product actually works, rolling out in stages over the next 6 months. Read more here.
Last month HubSpot launched a connector with Claude. This month, they've done the same with Microsoft Copilot.
The idea is simple: bring your HubSpot context into the AI tools you're already using. If you're using Copilot, this one's for you.
Read more here.
Event data be it what product someone viewed, which video they watched, which form they submitted, can now be used directly in personalised emails. This means you can trigger specific content based on actual behaviour, not just demographics.
Available for Marketing Hub Professional+.
HubSpot now suggests lead scoring rules based on your actual data. You browse the AI-recommended rules with confidence levels, then add them to your score in one click. It covers form submissions, page visits, email opens, workflow enrollments, CTA clicks, basically everything that signals buying intent.
You can also filter score history by time period and view rules as readable summaries instead of complex logic. Easier to build. Easier to understand.
Available for Marketing Hub Professional+, Sales Hub Professional+, Smart CRM Professional+.
Customer Agent can now include images from your knowledge sources directly in short answers. Images appear inline in live chat and email, and as separate bubbles in WhatsApp and Facebook Messenger.
Live for Service Hub Professional+ (and other Pro/Enterprise hubs where Customer Agent is available).
Whether you're looking to automate more of your sales process, improve your marketing or simply keep your CRM healthier, June delivered plenty of practical improvements.
If you'd like help implementing any of these new features or understanding how they fit into your HubSpot portal, get in touch with the Concentrate team. We'd love to help.