Inbound Marketing and Lead Generation Blog | Concentrate

HubSpot September 2025 Updates: Concentrate’s Highlights

Written by Concentrate | October 7, 2025

If keeping up with HubSpot’s product updates feels like drinking from a fire hose, you’re not alone. Each month brings new features, tweaks, and while not all are relevant to every portal, there's always a gem or two that will help you maximise value from your HubSpot investment. Our team has scanned the latest September HubSpot release notes and pulled out the changes we believe offer real value for your teams

*available to Marketing Hub Professional and Enterprise 

Marketing Hub: Built-in video editor for social posts & add text overlays to video

You can now edit and brand your social media videos (add captions, trim, text overlays) directly inside the HubSpot social composer, eliminating the need for external video editing software.

Image credit: HubSpot

*available to Marketing Hub Professional and Enterprise 

Sales Hub: AI research skills in workflows

Workflows can now use AI to automatically research target companies and contacts, pulling in real-time news and identifying their core business value.

*available to Sales Hub Professional and Enterprise 

Sales Hub: Breeze 'Summarise record' workflow action

AI instantly reads and summarises the full history and context of any record (deal, contact, or company) directly within a workflow.

Service Hub: Guided report creation flow 

A new, step-by-step reporting experience that helps users build custom reports using templates or six distinct report types, with intelligent suggestions.