HubSpot September 2025 Updates: Concentrate’s Highlights

If keeping up with HubSpot’s product updates feels like drinking from a fire hose, you’re not alone. Each month brings new features, tweaks, and while not all are relevant to every portal, there's always a gem or two that will help you maximise value from your HubSpot investment. Our team has scanned the latest September HubSpot release notes and pulled out the changes we believe offer real value for your teams. 

"This is useful for proactive risk management and opportunity identification. This AI-powered system continuously monitors your email campaigns and immediately alerts you to unusual patterns whether a sudden spike in unsubscribes or an unexpected boost in engagement. Clients can quickly address issues before they escalate or pivot to capitalise on unforeseen successes."

Holly Spence

Head of HubSpot Success Services

*available to Marketing Hub Professional and Enterprise 

Marketing Hub: Built-in video editor for social posts & add text overlays to video

You can now edit and brand your social media videos (add captions, trim, text overlays) directly inside the HubSpot social composer, eliminating the need for external video editing software.

Image credit: HubSpot

“This is useful as clients can create professional, polished videos faster and ensure consistent branding across all social platforms without having to purchase or jump between external tools, saving time and simplifying workflows for marketing teams.”

Ethan Haines

Digital Marketing Specialist

*available to Marketing Hub Professional and Enterprise 

Sales Hub: AI research skills in workflows

"This is a time saving feature and allows sales reps have the latest company information at hand without having to do the manual research."

Ben Maxwell

Business Development Representitive

*available to Sales Hub Professional and Enterprise 

Sales Hub: Breeze 'Summarise record' workflow action

AI instantly reads and summarises the full history and context of any record (deal, contact, or company) directly within a workflow.

"This feature prevents sales reps from spending hours scrolling through activity timelines. They get the full, critical context of a lead or customer in seconds, ensuring they are always prepared and that internal handoffs are smooth, efficient, and well-informed."

Nathan Jessup

Head of Business Development

Service Hub: Guided report creation flow 

A new, step-by-step reporting experience that helps users build custom reports using templates or six distinct report types, with intelligent suggestions.

"We've heard some users talk about how the AI report builder is still maturing so this new feature is an excellent update. It helps users build better reports faster and makes data visualization more accessible, ensuring the data is presented in the most impactful way for the audience."

Hadyn Dabb

Customer Success Coordinator

"This allows users to make better decisions and understand the potential impact on their marketing contact tier and budget before the import is finalised, preventing unexpected overages."

Liz Fradd

Head of Customer Success

"By having the actual job title, marketing and sales teams can create much more specific segmentation and personalise content (emails, ads, sales pitch) with greater relevance, leading to higher engagement and better conversion rates from leads."

Holly Spence

Head of HubSpot Success Services