There are two fundamental questions that hang over any new innovation…. more »
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Market Measures
Click here to download the 2011 Market Measures results.
latest article
The Press, May 2012
The next time one of those bronzed, health-obsessed Californians bites into a delicious fresh apple, they might be enjoying the ‘fruit’ of New Zealand innovation…… more »
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Market Measures is a national study that benchmarks the sales and marketing activity of New Zealand’s technology companies, click here to view and download our latest survey results.
who are we
Concentrate is a specialist marketing consultancy that has the tools and the experience to help you gain clarity around your market. Click here to see some of the Kiwi technology companies we’ve worked with.

