Our mission is to help B2B tech and manufacturing companies to find new ways to grow.
Concentrate’s passion is to grow more tech & manufacturing success stories
We’ll help you grow better by using the HubSpot CRM platform to attract, convert and delight more customers.
Formed in 2004, we're a revenue growth agency that helps B2B companies find new ways to go. We help you respond to buyers that want to engage digitally and have a personalised experience. That don't want to be simply 'sold to'.
We built our expertise in the tech sector, so we understand the challenges of using tech to drive growth. Making progress can be challenge given limited resource and expertise.
Concentrate has the people, processes and pragmatism to help you achieve momentum quickly.
Let's get moving!
Some of the great brands we help grow
"As one of HubSpot's first partners in Asia-Pacific, Concentrate has played an important role in our growth in this region."
VP of the Solutions Partner Programe for HubSpot
We're pretty qualified
WE ARE LOCATED IN CHRISTCHURCH's HI-TECH HUB.
As a professional services business we are literally only as good as our people. And it is the diversity of our team that makes it so strong.
With a highly skilled team hailing from New Zealand and seven other nations, we have a depth and spread of experience. In an industry that is male dominated, Concentrate’s 60% female workforce is a super-power.
Prior to starting Concentrate in 2004, I gained extensive experience in the New Zealand technology industry, in senior technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
My governance experience in the tech industry includes the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards), the New Zealand Software Association, Canterbury Tech and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch. I am currently on the board of Sydenham Rugby.
I am a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors.
Spare time involves family, mountain biking (planning the next epic trip), boating, anything rugby, and completing endless DIY projects.
I am qualified to navigate the oceans via the sun and stars.
As a director of Concentrate, my focus is on growing the business and keeping the office fruit bowl well stocked.
Before I began with Concentrate in 2005, I was a senior manager in various sales and marketing roles at Jade Software Corporation. I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focused on helping tech companies market and sell their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am involved in sports governance (formerly with Basketball New Zealand, and now with FIBA), and not for profit governance with the Bros for Change Charitable Trust and the Living Springs Trust. A member of the New Zealand Institute of Directors, I have completed the IOD’s Certificate in Company Direction.
Out of work I spend time with my wife and three children, involved in church activities, basketball, slow-motion triathlon and some very average surfing.
I am a former press officer for the Bougainville Revolutionary Army.
Chief Technology Officer
I am the HubSpot Practice Leader at Concentrate. I have extensive experience in a variety of senior sales and marketing roles and have led global marketing programs for large organisations such as IBM, as well as developed and executed business plans and marketing operations for small technology firms including start-ups.
Apart from work, I also enjoy swimming, indoor cricket, tinkering in the garage and intrepid travel with my family.
I am a serial-music-instrument-dabbler, learning and playing a variety of string, wind and keyboard instruments, creating sounds that vaguely resemble music.
Head of Digital Marketing
I bring extensive digital marketing experience to the Concentrate team, having worked with a diverse range of clients across multiple industries in technology, healthcare, and finance. My skillset lies in various aspects of digital and content marketing with a specialised focus on content strategy, content creation and distribution, and campaign analysis.
While I have specialised skills in content marketing, I'm a T-shaped marketer with knowledge across the whole digital marketing sphere. To date, the clients I have worked with have achieved impressive results such as increased website traffic, improved search engine rankings, and more lead conversions.
I may sound like a Kiwi, but I am in fact a Scottish imposter!
Customer Success Director
I bring extensive account management experience to complement Team Concentrate. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.
Being as I’m “not from round these parts” I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however to still cheering on England at the rugby.
I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.
Business Development Manager
I joined Concentrate in 2019 and filled the first-ever sales role. That role includes chasing and identifying sales opportunities, and building new and long-lasting relationships with our prospective customers. Throughout my career I've worked across sales and customer service roles, from painstaking door-to-door sales to direct inbound and outbound telemarketing. This has helped me in developing a wide range of sales skills and techniques, and resulted in a proven track record of success.
I've sold hundreds of subscriptions to some of New Zealand's most renowned newspapers and magazines, represented and garnered donations on behalf of the Red Cross, and worked directly with customers in the electricity industry. I enjoy all things sales-related, and as my grandmother would say; it's my bread and butter.
Outside of work, I'm an avid socializer, (as all salespeople tend to be), and enjoy spending time with my friends and family. My interests include traveling, sports, politics, technology, and history.
I grew up as a keen footballer and at one point played consecutively for four different teams, both indoor and outdoor.
Website Development Lead
I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.
I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.
Out of work I enjoy a range of activities – from playing video games, travelling and cooking to getting out and about, socialising, keeping active and spending time with my family.
My dad was a Member of Parliament in the National Assembly of Cambodia.
Technical Projects & Growth Operations Lead
New to Christchurch, I joined Concentrate mid 2018 as a Digital Marketing Automation Specialist. My responsibilities include implementing and managing marketing automation technology and application integrations for Concentrate and our clients.
I graduated in 2012 from a reputed university in India with a degree in Computer Science and Engineering. I began my career as an Operations Analyst in Ford Motor Company in India, after which I gained valuable marketing experience by working in a Digital & Influencer Marketing agency in Mumbai.
Besides work, I love to read and do so extensively. My other interests are travelling the world whenever the opportunity arises, frequenting quirky cafés, and spending time with my family.
I'm an avid calligrapher, and have quite the dramatic flair for poetry and creative writing.
I began my career as a content writer with The Small Business Company, specialising in providing content for the small business sections of banking websites. I moved on to Concentrate in 2018. Before that I spent 15 years in IT and Communications at the University of Canterbury.
I graduated from the University of Canterbury with a degree in Psychology and English in 2004, and from 2006 - 2013 I was the Editor / Lead Columnist of the New Zealand Pro Wrestling Informer.
When I'm not working I love reading, trying new recipes, seeing the countryside on foot with my dog, and spending time with my husband. My dog and I volunteer each week at a retirement village.
I've not only written extensively about professional wrestling, I've also spent time in the ring as a referee.
Marketing Account Manager
I joined Concentrate in 2020 as a marketing intern and have been involved in the tech marketing scene ever since!
I graduated from the University of Otago with a Bachelor of Commerce, double majoring in Marketing and Human Resource Management. I gained experience during my university years working as an intern for Furama Hotels International in my home country, Singapore.
Outside of work, I enjoy a range of activities – reading, travelling, spending time with family, socialising and discovering popular eatery spots with my friends!
I'm an avid reader - I read a total of 75 books in 2022.
Marketing Account Manager
Holding a bachelors and honours degree from Canterbury University in marketing, I join the Concentrate team with a background in a marketing agency and in house marketing.
My career started out as a digital marketing freelancer working with app startups while studying at university. From there, I’ve predominantly worked within the digital marketing realm within a number of industries ranging from construction and agriculture recruitment to immigration and e-commerce.
I was born and raised in Thailand and moved over to New Zealand in 2008 with my family. Besides work, you will find me either doing Surf Life Saving in the summer or snowboarding in the winter.
I grow and propagate carnivorous plants
I started with an internship at Concentrate in 2021 after graduating from the University of Canterbury with a BCom degree, double majoring in Accounting and Marketing. As a Hubspot Specialist, I'm specializing in various CRM, CMS, and UX design, with consistent, and high-quality web development project delivery. The background of my Master of Commerce degree also enables me to bring value by blending theory and practicality, providing comprehensive strategies for clients to leverage their performance.
Aside from work, I invest most of my time in gym workouts, boxing, cycling, and badminton.
I am a member of Chartered Accountant NZ (provisional), and also a qualified barista able to make most kinds of coffee, with good taste!
New to Concentrate and new to Christchurch.
I moved to New Zealand very recently from Sri Lanka, and this is my first time living abroad. My background is in Management and IT, and I graduated from a reputed state university in Sri Lanka in 2020, specializing in Business Systems Engineering.
My working experience expands across different industries- Apparel, Academia, Logistics, and Property Management, and I was involved in the Sales, Marketing, Strategy, and Analytics functions in both SMEs and MNCs. Before joining Concentrate as a HubSpot Specialist, I was working as a Growth Business Analyst at a reputed Australian PropTech company.
Outside of work, I enjoy reading, binge-watching tv shows, doodling, and catching up with my friends and family.
I am a reader. But when I say reading, it's all and all about Fiction – mostly mystery thrillers and psychological thrillers!
Relocating from India, July marked the beginning of my journey with Concentrate as a Hubspot specialist in Christchurch.
My educational background includes a degree in Visual Communication, which I completed in 2015.
Prior to joining Concentrate, I worked at an advertising agency and later as a Managed Services Consultant at a company focused on developing SaaS solutions for customer experience management.
When I'm not at work, I'm always on the lookout for exciting activities in and around Christchurch and eagerly planning my next weekend hiking expedition.
I am a volunteer at Christchurch City Council as a tag spotter.
My background is in Optimization and Applied Data Science with Postgraduate Degree at University of Canterbury.
Before I began with Concentrate in 2023, I played various roles in sales & marketing, technical support at tech companies in APAC and data scientist role previously at a top media agency in New Zealand.
I am passionate about technology, sales & marketing, statistic, programming, AI, machine learning and all forms of data and analytics. I love solving problems and then generalizing the solution. I am a firm advocate of visualization as a way of communicating complex ideas.
Besides work, I love reading, travelling, hiking, playing games, sports and hanging out with my friends and family.
I am a big fan of football, and also play many sports both outdoor and indoor such as basketball, pools, badminton, ping pong.
Digital Marketing Specialist
I started at Concentrate as an intern and recently transitioned into becoming the newest Digital Marketing Specialist after completing my degree at the University of Canterbury in 2022. I am enjoying learning the ins and outs of this rapidly evolving field and gaining comprehensive knowledge about HubSpot and digital marketing.
In my spare time I enjoy being with my friends and family and enjoy the outdoors.
I have a degree in Criminal Justice
Content Marketing Specialist
G’day! I’m here to tell your stories and make things for your awesome prospects and clients. A digital marketer by trade, I joined Concentrate in 2023 to support the marketing team.
I nabbed myself a comms degree from Massey University in NZ’s North Island in 2021. Soon
after, I packed my things, left the family farm, and moved down South to the big smoke -
Christchurch. It’s wonderful here, but the bush and hills of the North will always be home.
When I’m not making stuff for Concentrate, I keep busy by: skiing, snowboarding, mountain biking, doing archery, sewing, or making my own things for my art side project.
I started competing in circuit racing after 2020’s lockdowns. My car’s a silver 1993 BMW e36: our racing number is 12 and her name’s the Silver Bullet.