About Us

Prior to starting Concentrate in 2004, I gained extensive experience in the New Zealand technology industry, in senior technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.

My governance experience in the tech industry includes the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards), the New Zealand Software Association, Canterbury Tech and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch. I am currently on the board of Sydenham Rugby.

I am a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors.

Spare time involves family, mountain biking (planning the next epic trip), boating, anything rugby, and completing endless DIY projects.

Surprise Fact

I am qualified to navigate the oceans via the sun and stars.

As a director of Concentrate, my focus is on growing the business and keeping the office fruit bowl well stocked. 

Before I began with Concentrate in 2005, I was a senior manager in various sales and marketing roles at Jade Software Corporation. I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focused on helping tech companies market and sell their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.

I am involved in sports governance (formerly with Basketball New Zealand, and now with FIBA), and not for profit governance with the Bros for Change Charitable Trust and the Living Springs Trust. A member of the New Zealand Institute of Directors, I have completed the IOD’s Certificate in Company Direction.

Out of work I spend time with my wife and three children, involved in church activities, basketball, slow-motion triathlon and some very average surfing.

SURPRISE FACT

I am a former press officer for the Bougainville Revolutionary Army.

I am the HubSpot Practice Leader at Concentrate. I have extensive experience in a variety of senior sales and marketing roles and have led global marketing programs for large organisations such as IBM, as well as developed and executed business plans and marketing operations for small technology firms including start-ups.

Apart from work, I also enjoy swimming, indoor cricket, tinkering in the garage and intrepid travel with my family.

SURPRISE FACT

I am a serial-music-instrument-dabbler, learning and playing a variety of string, wind and keyboard instruments, creating sounds that vaguely resemble music.

I bring over 15 years Marketing experience from senior marketing and digital marketing roles in both B2B and B2C businesses. My marketing career to date has involved both strategic planning and delivery with my most recent experience prior to Concentrate, at New Zealand clothing manufacturer, Cactus Outdoor.

I've called Christchurch home for the last 15 years and despite growing up and completing my Degree in Business Management in the North Island, I now well and truly cheer for the Crusaders.

Outside of work I enjoy outdoor activities with my husband and two sons, including wakeboarding, hiking, mountain biking and skiing - and to chill, I enjoy ploughing through the odd book and cooking (although I'm really not very good at that).

SURPRISE FACT

I've spent some time volunteering at 'youth at risk' centres in Thailand and Peru.

I bring extensive account management experience to complement Team Concentrate. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.

Being as I’m “not from round these parts” I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however to still cheering on England at the rugby.

SURPRISE FACT

I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.

I joined Concentrate in 2019 and filled the first-ever sales role. That role includes chasing and identifying sales opportunities, and building new and long-lasting relationships with our prospective customers. Throughout my career I've worked across sales and customer service roles, from painstaking door-to-door sales to direct inbound and outbound telemarketing. This has helped me in developing a wide range of sales skills and techniques, and resulted in a proven track record of success.

I've sold hundreds of subscriptions to some of New Zealand's most renowned newspapers and magazines, represented and garnered donations on behalf of the Red Cross, and worked directly with customers in the electricity industry. I enjoy all things sales-related, and as my grandmother would say; it's my bread and butter.

Outside of work, I'm an avid socializer, (as all salespeople tend to be), and enjoy spending time with my friends and family. My interests include traveling, sports, politics, technology, and history.

SURPRISE FACT

I grew up as a keen footballer and at one point played consecutively for four different teams, both indoor and outdoor.

I migrated to New Zealand from India in 2015 and have always wanted to work for a Kiwi company, and Concentrate gave me this opportunity. I have joined Concentrate as a Business Development Representative and am able to leverage four years of previous experience in sales. My responsibilities include contacting potential clients over the phone and via email, identifying new clients and their challenges/needs, and suggesting appropriate products/services for Concentrate to support them.

I graduated in Computer Science and Engineering from India and then completed a Diploma of Computer Science & IT in Auckland. Having always enjoyed talking to people and building relationships, I started my career in door-to-door sales and customer satisfaction. This helped me earn a lot of success and praise from my colleagues.

Aside from all of this, I enjoy watching documentaries, reading books, and travelling to new places throughout New Zealand with my wife.

Surprise Fact

I’m a fast walker, and the Hokitika Gorge Walk in Hokitika is usually about 45 minutes, though I was able to complete it in just 20 minutes.

I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.

I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.

Out of work I enjoy a range of activities – from playing video games, travelling and cooking to getting out and about, socialising, keeping active and spending time with my family.

SURPRISE FACT

My dad was a Member of Parliament in the National Assembly of Cambodia.

New to Christchurch, I joined Concentrate mid 2018 as a Digital Marketing Automation Specialist. My responsibilities include implementing and managing marketing automation technology and application integrations for Concentrate and our clients.

I graduated in 2012 from a reputed university in India with a degree in Computer Science and Engineering. I began my career as an Operations Analyst in Ford Motor Company in India, after which I gained valuable marketing experience by working in a Digital & Influencer Marketing agency in Mumbai.

Besides work, I love to read and do so extensively. My other interests are travelling the world whenever the opportunity arises, frequenting quirky cafés, and spending time with my family.

SURPRISE FACT

I'm an avid calligrapher, and have quite the dramatic flair for poetry and creative writing.

After graduating from the University of Canterbury in 2016 I began working as an in-house graphic designer for a range of small to medium-sized businesses. From there, I found my passion for content creation and further developed my creative skillset to include both video production and copywriting. Before joining the Concentrate team in 2020, I worked as a content creator for an international ERP vendor which ignited my passion for content marketing within the tech sector. 

I graduated from the University of Canterbury in 2016 with a Bachelor of Fine Arts in Graphic Design and a minor in Media and Communications. Currently, I am studying toward a Graduate Diploma in Applied Marketing from the Southern Institute of Technology. 

Outside of work, my time is mostly spent training my puppy and studying. When I do have a spare minute I enjoy yoga, swimming, painting, and reading.

SURPRISE FACT

You wouldn’t be able to tell by my accent, but I am originally from Scotland.

I began my career as a content writer with The Small Business Company, specialising in providing content for the small business sections of banking websites. I moved on to Concentrate in 2018. Before that I spent 15 years in IT and Communications at the University of Canterbury.

I graduated from the University of Canterbury with a degree in Psychology and English in 2004, and from 2006 - 2013 I was the Editor / Lead Columnist of the New Zealand Pro Wrestling Informer.

When I'm not working I love reading, trying new recipes, seeing the countryside on foot with my dog, and spending time with my husband. My dog and I volunteer each week at a retirement village.

SURPRISE FACT

I've not only written extensively about professional wrestling, I've also spent time in the ring as a referee.

Digital Marketing Strategist | Social Media Specialist | Mentor, Trainer, Speaker.

I have 12 years experience in Marketing and Communications, specialising in Digital Marketing with expertise in Social Media, Email Marketing, Websites, Blogging, and Content Strategy.

I have been also studying a Master's in Business and have spent 7 years doing marketing for an international start-up, traveling around the world meeting clients, and creating branding, marketing strategy and assets, product design and pitch decks.

I regularly do public speaking and workshops on digital marketing, building a personal brand, and more. I use my strengths as a Campaigner (ENFP) in my work and I love generating new ideas, working with people, and improving things for the better.

My expertise includes Digital Marketing, Content Strategy, Blogging, Personal Branding, International Business, Marketing, Branding, Account Management, Social Media, Community Management, Website Creation, Content Marketing, Email Marketing, Mentoring and Training, Life Coaching, Public Speaking and more.

SURPRISE FACT

In my spare time I enjoy photography (Check out my Instagram) and painting abstracts on canvas and writing blogs and novels and have 2 partly written novels in the works.

I've recently joined the team fresh out of graduating in 2020 as a Marketing Intern then continuing to become a Digital Marketing Specialist. 

I graduated from the University of Otago recently with a Bachelor of Commerce, double majoring in Marketing and Human Resource Management. I gained experience during my university years working as an intern for Furama Hotels International in my home country, Singapore. I gained an interest and passion in digital marketing leading me to where I am today.

Out of work, I enjoy a range of activities – reading, travelling, spending time with family and socialising and discovering popular eatery spots with my friends!

SURPRISE FACT

I trained in classical Ballet for 14 years  

I joined Concentrate in 2021 as a Digital Marketing Specialist after several years of experience in the IT sector in Christchurch. My digital marketing career path comes from my combined passion in technology, creativity and people. In 2022 I got promoted to a Digital Project Manager, working mostly with HubSpot and B2B website projects.

After graduating with a Bachelors of Science (Psychology major) as well as a Masters of Business Information Systems, I have since worked in tech companies ranging from smaller start-up companies to multinational corporations.

As a person of many interests, my main hobbies include arts & crafts, music, archery and gaming. I also like to get involved with different associations around Christchurch such as the GameDev community and CanterburyTech.

Surprise Fact

I am an experienced dental assistant with over 6 years of working part-time alongside other studies and work

I worked as a Marketer in the Business to Business Tech sector for a period of 4 years before deciding to change my career direction into a more technical role. This crazy idea led me all the way to this beautiful country, New Zealand from Sri Lanka, a tiny Island in South-East Asia.

From the day I landed in New Zealand my whole life changed with new experiences and opportunities. As a business major with zero technical expertise, I graduated with a postgraduate qualification in Business Information Systems from the University of Canterbury. With this, I expanded my career opportunities from Marketing to Data Analytics, Business Intelligence and Software QA Testing.

All that in hand, I joined Concentrate as a Digital Marketing Specialist that complements my Marketing and Technical skills and a lot more cool things!

Outside work I’m a singer, a personal fitness enthusiast, and a painter. I love swimming, hiking, and any sport that kicks off some adrenaline!
 

Surprise Fact

I have come all the way from Sri Lanka to Christchurch to learn how to ride a bicycle. And guess what, now I’m commuting to work every day! New skills ticked!

I joined Concentrate mid-2021 and have been impressed with the people and software we have here. 

As a creative bee, I love running webinars for clients and organising the Concentrate podcast, GrowingTech. 

My learnings at Victoria University have been reflected in my output here at Concentrate, with research notes galore about how-to's and processes required to produce excellent work for our clients. 

Surprise Fact: I'm a part-time musician, songwriter and guitarist, so when I’m not Marketing or at home recording, you’ll catch me at some of  New Zealand’s niche up-and-coming artist's gigs. 

Holding a bachelors and honours degree from Canterbury University in marketing, I join the Concentrate team with a background in a marketing agency and in house marketing.

My career started out as a digital marketing freelancer working with app startups while studying at university. From there, I’ve predominantly worked within the digital marketing realm within a number of industries ranging from construction and agriculture recruitment to immigration and e-commerce. 

I was born and raised in Thailand and moved over to New Zealand in 2008 with my family. Besides work, you will find me either doing Surf Life Saving in the summer or snowboarding in the winter. 

Surprise Fact

I grow and propagate carnivorous plants

I joined Concentrate in 2021 as a fresh graduate marketing intern and then became a Digital Marketing Specialist with a focus on Hubspot and Visual Graphic Design. Prior to joining Concentrate, I gained massive client communication and visual design skills from an industry-leading NZ immigration agency in an office role.

Start my life journey from China to NZ since high school, I graduated from the University of Canterbury with a Bcom degree, with double majoring in Accounting and Marketing. Soon I discovered my passion for digital marketing and decided to pursue it as a career with my interest in technology and creativity.

Aside from work, I invest most of my time in gym workouts, boxing, cycling, and badminton. 

Surprise Fact

I am a member of Chartered Accountant NZ (provisional), and also a qualified barista able to make most kinds of coffee, with good taste!