Lead Generation Packages

We’ve developed a set of packages designed to help Kiwi tech firms use inbound marketing to transform the efficiency of their selling. With complete transparency: agreed monthly outputs focused on achieving agreed goals, at a fixed cost.

Concentrate’s inbound marketing packages have been developed based on our experience of what works for Kiwi tech companies. We can also tailor packages to any specific requirements you have.

These packages are based on clients using HubSpot as their marketing automation technology.

Generate

Building a repeatable, measurable lead generation programme

$6,000 / month

  • Blogs
  • Case Studies
  • Newsletters / eDMs
  • Publishing to and managing social media
  • Keyword research
  • On-page SEO
  • Lead generation campaigns
  • Landing pages
  • Email marketing
Growth

Accelerating your lead generation to achieve aggressive growth goals

$8,000 / month

  • Blogs
  • Case studies
  • Newsletters / eDMs 
  • Publishing to and managing social media
  • Keyword research
  • On-page SEO
  • Lead generation campaigns
  • PPC campaign implementation and management
  • Landing pages
  • Email marketing
  • Conversion optimisation
  • Workflows
  • Buyer persona research and implementation
  • Link building
  • HubSpot CRM configuration, implementation and support
Global

Transform your marketing and sales efficiency with speed and scale

$POA / month

  • Blogs
  • Case studies
  • Newsletters / eDMs 
  • Publishing to and managing social media
  • Keyword research
  • On-page SEO
  • Lead generation campaigns
  • PPC campaign implementation and management
  • Landing pages
  • Email marketing
  • Conversion optimisation
  • Workflows
  • Buyer persona research and implementation
  • Automated lead qualification / lead scoring
  • Link building
  • HubSpot CRM configuration, implementation and support

ALL LEAD GENERATION PACKAGES INCLUDE:

MONTHLY ACTIVITY PLAN (MAP)

MONTHLY ACTIVITY PLAN (MAP)

A set of agreed outputs based on a client’s marketing goals and strategy

MONTHLY METRICS

MONTHLY METRICS

Performance against client goals and industry benchmarks

MONTHLY REVIEW

MONTHLY REVIEW

Agile process of reviewing metrics against goals and adjusting outputs

FORTNIGHTLY CHECK-IN

FORTNIGHTLY CHECK-IN

Ensuring momentum is maintained with programmes

Project based services

We offer the following services on a quoted project basis. Talk to a consultant to learn more

HUBSPOT CRM SETUP

HUBSPOT CRM implementation and support

Services include use-case analysis, process design through to implementation, training and ongoing support. We can also manage migrations from SalesForce, Pipedrive and other CRM platforms.

Find out more
SEO AND KEYWORDS

HubSpot marketing platform implementation

We manage more HubSpot portals than any other agency in New Zealand. We bring that experience to setting up and onboarding your company to the HubSpot marketing platform. Includes training and support.

Find out more
WEBSITE DEVELOPMENT

Website development on HubSpot CMS, WordPress

A complete design and build service, based on a template-driven approach. A cost-effective approach to build a lead-generation focussed website.

Find out more
BENCHMARKING

Market research and strategic marketing advice

We undertake projects to help you gain clarity on your go to market approach: from understanding competitor pricing to understanding new markets to sharpening your value proposition, we can help.

find out more

WHAT OUR CLIENTS SAY

Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.

Brent Archer
CEO, AuCom Electronics

Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.

Chris Youngman
Sales and Marketing Director, Pivot Software

Concentrate are a first-rate high performing inbound marketing agency and are a highly valued HubSpot Partner. They have implemented best practices and have seen not only what Inbound Marketing can do for them, but what it can do for their clients.

Mads Nielsen
International Channels Manager, HubSpot

Frequently Asked Questions

We prefer to work with clients on a long-term basis to ensure they can get the maximum value from their inbound marketing investment, and recommend committing to a 12-month programme.

Different clients have different levels of strategic and operational marketing capability. We can tailor our packages to fit with your existing capabilities.

The first month of your package is focussed on onboarding, to ensure you are setup to get maximum value from your investment. Typically it involves the following activities:

1. Workshop to agree strategy and goals.
2. Persona and keyword development.
3. Content planning.
4. Social media strategy.
5. HubSpot platform setup.
6. User training.

Clients need to be engaged to make inbound marketing work. We need you to participate in regular meetings to set goals and review progress, and we also need your expertise to develop quality content to drive the inbound campaigns.

Inbound marketing requires sustained effort and investment to generate good results, but its power is that once you set the system up it continues to deliver returns unlike many other marketing activities.

Concentrate was awarded a global inbound growth award for our work with New Zealand electronics exporter, AuCom Electronics. In 2016 the mature B2B exporter of electronics products achieved a 32% increase in website traffic, and a 20% increase in leads generated by the website, with over 700 new leads generated. Please read more about this award here: AuCom case study.

More information about typical returns from investing in HubSpot, across their entire customer base, is here.

For New Zealand customers, goods and services tax of 15% is charged on top of these package prices.

Concentrate has tracked sales and marketing investment by Kiwi tech companies for the last eight years, which is a good place to start on calculating an appropriate level of investment.

The right package depends less on your size and maturity than your desire to grow. Contact a Concentrate consultant to talk through your goals and we can recommend one of our packages, or design a specific offer tailored to your business.

Yes. We’ve evaluated lots of technologies and believe HubSpot provides the best option for Kiwi tech companies to automate their marketing.

HubSpot’s pricing is available here. Please note Concentrate clients are not required to pay any onboarding fees.