Strategic Marketing Advice
Gain clarity about how best to take your technology solution to market.
Concentrate works with the leaders of technology firms to clarify their overall marketing strategy and to answer specific questions about marketing strategy, such as new product development, market expansion or brand repositioning.
We apply our go-to-market framework to all engagements, supporting that with market data gathered from desk, qualitative and quantitative research.
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Lead Generation
Implement programmes to improve the efficiency of acquiring new customers.
A ‘lone wolf’ mind-set dominates our approach to selling technology products. Companies rely on the sales team to do everything from finding prospects through to securing a sale, resulting in a high cost of sales and associated long sales cycles.
Concentrate helps you take a ‘wolf pack’ approach to sales. Deploy online and offline strategies to finding, nurturing and qualifying sales leads for the sales team to convert into customers.
After evaluating several technologies, we decided to partner with the world’s leading inbound marketing software provider, Boston-based HubSpot. Having qualified as a gold partner, Concentrate is now a key agency for HubSpot in Asia-Pacific and is bringing huge benefits to the marketing programmes of New Zealand technology companies.
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Sales services
Empower your sales team with the tools to transform their productivity.
Benchmarked against US technology companies, our sales teams convert a higher proportion of leads into sales, but at a significantly lower volume. Our sales teams tend to be more expensive, and take longer to ramp up to being fully productive.
Relatively low use of sales technology (e.g. CRM, email automation and tracking, meeting schedulers) is one contributor to this productivity problem. Concentrate can help you apply good process and smart technology to make your selling process more visible, efficient and cost-effective.
Marketing Technology Services
Apply technology to transform the efficiency of your marketing and sales.
Technology is proliferating in B2B marketing and sales but how do you apply it in a practical way in your hi-tech business? We are experts at helping technology companies apply technology to their mareting, helping your clarify your requirements and select the best tools to make your sale sprocess more efficidnt.
We’re also experts in the HubSpot Growth Stack (Web CMS, Marketing Automation and CRM), as Australasia’s largest specialist accfedited agency for the technology sector.
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