Manufacturing growth

Absolutely. In the past five years, B2B buying behavior has evolved, resembling B2C patterns, especially post-Covid. Buyers extensively research online before reaching out to a salesperson. A compelling online presence is crucial. If you're not visible and persuasive online, your competitors might be, and your potential buyer is likely to contact them instead.

Yes, it does. HubSpot is invaluable for proactive selling within existing accounts. By recording past sales and renewals, it provides visibility for upcoming opportunities, ensuring you stay ahead in nurturing and expanding relationships with your existing client base.

Whether you have disparate systems like MailChimp or legacy CRMs, HubSpot consolidates your technologies. It replaces outdated CRMs, email software, and even data scattered in Excel spreadsheets, offering a central repository for contacts, companies, and deals.

HubSpot is a modern software platform designed for versatility. With native connections to over 5,000 modern applications, including legacy systems, HubSpot ensures integration with your existing ERP, MRP, inventory systems and financial systems.

Key points:

• Versatile integration - HubSpot's open API allows integration with various manufacturing software, be it ERPs or other tools.
• Centralised operations - HubSpot serves as a central repository, managing marketing, sales, and post-sale customer service. It consolidates client interactions, creating a single source of truth.
• Comprehensive reporting - HubSpot features powerful reporting capabilities. HubSpot's dashboard not only generates reports from its data but also integrates external reports. Monitor new leads, track sales, and project future growth, all in one centralised location.

HubSpot ensures that critical data from various tools converges into one unified platform. This integration not only streamlines processes but also provides a holistic view of marketing tactics, attributing success and identifying areas for improvement. You can break down silos and create a unified source of truth, allowing you to assess the effectiveness of different strategies and campaigns. This cohesive approach equips your teams with the knowledge of what works, facilitating data-driven decisions and fostering a more efficient, collaborative, and growth-focused operational environment.

HubSpot offers flexible integration options. You decide what elements need to communicate, and HubSpot can connect with your ERP system, ensuring smooth data flow.

Your existing ERP probably lacks a mobile app, and teams on the road might find the user experience frustrating. HubSpot offers a mobile-friendly experience, with proactive updates and alerts that traditional CRMs may lack.

HubSpot has a range of prices, including a free plan. Pricing plans change depending on the size of your organisation and what your requirements are. Check out the pricing here.

HubSpot, being a cloud platform with annual contracts, may not suit on-premise preferences. Some advanced features, such as A/B testing, may be exclusive to higher-tier plans.

While HubSpot works out of the box, it's beneficial to configure it to your unique sales process. Using a HubSpot accredited agency will help you achieve this.