B2B Websites

HubSpot Websites & Membership Portals

Struggling with a website that’s hard to update or doesn’t connect with your sales and marketing tools? HubSpot’s CMS lets you build powerful, CRM-driven websites and membership portals that are easy to manage, personalise, and optimise—all in one platform. At Concentrate, we help you turn your site into a high-performing, customer-focused engine that drives real results.

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Smart B2B website & portal solutions

Create personalised, high-performing digital experiences with HubSpot’s all-in-one, AI-powered CMS - Content Hub. Whether it’s a customer-facing website or a gated and highly secure membership portal for clients or partners, HubSpot makes it easy to build, manage, and optimise content that supports the entire B2B customer journey.

At Concentrate, we go beyond the build—we bring deep B2B strategy and HubSpot expertise to ensure your site is structured to convert, integrated with your CRM, and ready to scale.

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Configuration
Enablement
Success Services

Our website & membership portal services

Configuration
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Hubspot Content Hub

Configuration

After working out your Solution Design, our team will help you with:

  • System design
  • Technical setup
  • Stylesheets & theme development
  • Brand voice
  • Content staging

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Enablement
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Hubspot Content Hub

Enablement

Our website enablement services cover:

  • Membership portal configuration
  • Multilingual management
  • Smart personalisation
  • Live chat or basic bot
  • HubDB
  • Breeze AI content agent
  • Content remix
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Success Services
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Hubspot Success

Success Services

To make sure you hit the ground running, we ensure you're set up for success through:

  • Content planning
  • Content development
  • SEO implementation
  • User training

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B2B websites we’ve built

Our process

Whether you’re partnering with us for a complete website design, migration or optimisation our team will ensure you get our full strategic support from initial onboarding to project close. Here’s how we do it.  

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Introduction

Introduction
Cara - b2b websites

Planning

Planning
Yan - B2b websites

Design

Design
Build

Build

Build
Testing

Testing

Testing
Optimisation (Pat)

Optimisation

Optimisation

Award-winning website project with loved NZ brand.

Our website project for Chelsea Sugar has won a coveted Product Excellence Award in HubSpot's Impact Awards. The award acknowledges excellence in helping customers grow better. 

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Other website & membership portal projects

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Financial Services

Membership Portal & Website

Financial Services
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WASTEMINZ

Membership Portal & Website

WASTEMINZ

Why HubSpot CMS?

HubSpot is easy to use, provides value fast, and unifies your data and your teams.

HubSpot CMS makes building your website easy, fast, and efficient while unifying your data and teams. When your tech stack is scattered, it’s hard to see what’s working. HubSpot changes that.

HubSpot offers an all-in-one, AI-powered customer platform that integrates marketing, sales, service, content management, and operations. Designed for businesses of all sizes, HubSpot’s intuitive tools help teams attract leads, close deals, and deliver exceptional customer experiences.

With features like automation, real-time analytics, and a unified Smart CRM, Whether you're starting from scratch or looking to upgrade your current platform, HubSpot CMS is the ultimate solution to building a website that works smarter, not harder.

HubSpot​'s CMS platform is:

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Easy

Intuitive and efficient: Easy to adopt for better value.

Easy
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Fast

Immediate impact: Get work done quickly meaning fast time to value.

Fast
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Unified

All your data in one place, connected and complete.

Unified
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Why work with a HubSpot Partner?

Partnering with an experienced HubSpot partner means accelerating your HubSpot journey — at Concentrate, we don’t just implement; we help you drive momentum, scale faster, and turn your HubSpot platform into a growth engine.

Test your website

If you’re serious about outranking your competition, building better customer relationships and seeing your sales roar, then you need to understand the strengths and weaknesses of your website. To help you do this, we’ve partnered with HubSpot to bring you a website grader tool.

“I've been fortunate enough to work with Concentrate in both my previous role at Jade Software and my current job at ANZCO Foods. Greg and Owen have created an amazing close-knit team that are hugely experienced in their domains, but more importantly are just great people. We've just launched a new website for our Angel Bay brand that I'm hugely proud of, and that wouldn't have been possible without the skills and hard work of Pat, Yan, Greg, Liz, Achan and the team that worked on it for us.”
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ANZCO

Frequently Asked Questions

What are the best practices of B2B web design?

Designing for your user personas is paramount. Align every decision with how it benefits your target audience. Prioritise user-centricity in your design choices for a compelling B2B web experience.

What are the benefits of a CRM driven website?

Holistic lead navigation - Intelligently manage lead interactions, from initial contact to conversion.

Personalised user experience - Tailor user experiences based on individual preferences and behaviours.

Data-driven decision making -Analyse user data to better understand customer behaviour, preferences, and pain points.

Efficient lead nurturing - Use website data to keep leads engaged until they are ready to make a purchasing decision.

Streamlined sales processes - Provide your team with a unified platform for managing leads, contacts, and deals.

Improved conversion rates - Guided by rich CRM insights, design a website that meets the specific needs of your target audience.

Enhanced customer retention - Help your sales team stay on top of upsell and cross sell opportunities with rich contact data.

Responsive to market changes - Real-time data and analytics allows businesses to quickly adjust tact based on emerging trends.

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Relevant Blogs

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Book a Consultation

If you'd like to chat about how to get started with HubSpot we'd love to help.