Welcome to concentrate, Hubspotter


6 ways Concentrate helps you sell more, faster and make them stick

  • We’re #1 in tech. We can add significant value to your customers.
  • We’re local. We work with Australian and New Zealand companies every day.
  • Pragmatic lead gen experience so we can remove perceived barriers to licence purchase. Practical advice on complex areas like generating content, designing campaigns, data cleansing and measuring performance.
  • Expanding skills and capability. Help the customer get going without having to recruit resource.
  • Bring resource, skills, templates etc. to help them get value quickly.
  • Happy HubSpot customers: 96% average C$R across 90+ portals


Our work

We’ve helped some of New Zealand’s best technology brands grow

eni logo transparent


ENI engineering achieved 26% increase in web traffic and 11% visit-to-lead conversion using the flywheel with integrated inbound marketing and CRM.

Read case study


PTminder has used the HubSpot platform, supported by Concentrate since 2018, achieving 25% increase in web traffic and 10% growth in leads over that time.

Read case study
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Since working with Concentrate, Tradify have seen a significant increase in the number of paid subscriptions by using HubSpot's marketing automation platform.

Read case study

About Concentrate

Concentrate is an award-winning marketing agency that works with tech companies to grow their volume of qualified sales leads.

Our passion is to grow more technology companies by transforming their sales efficiency. We do this by implementing digital strategies to find, nurture and qualify sales leads for their sales team to convert into customers.

The technology firms we’ve worked with have featured on the covers of the New York Times and Time Magazine, been sold to multinational technology giants, launched on stock markets and won numerous awards.

The most awarded HubSpot partner in APAC this year, Concentrate is a HubSpot Diamond certified partner and the largest technology-focussed HubSpot agency in Australasia. In 2019, Concentrate was selected as the only HubSpot Master Trainer agency in New Zealand.


Full service agency

  1. Lead generation packages: Helping technology companies lower their cost of sale by implementing digital and offline strategies to find, nurture and qualify sales leads for sales team to convert into customers.
  2. HubSpot Marketing Hub implementation and support services: We are experts at helping technology companies apply the HubSpot platform to their marketing, helping clarify requirements, implement, train and optimise to make their sales process more efficient.
  3. HubSpot CRM and Sales Hub: Concentrate applies best practice and HubSpot technology to make the selling process more visible, efficient and cost-effective.
  4. HubSpot CMS Hub: Using a growth driven design philosophy, we can efficiently and cost-effectively develop websites to consistently delivers leads.
  5. Strategic marketing advice: Working with leaders of technology firms to clarify the best way to grow, based on our best practice framework.

'As one of our first agency partners, Concentrate have played an important role in the growth of HubSpot in New Zealand. They have taken international best practice from HubSpot and applied it with real benefit to their clients, particularly in the hi-tech sector. As a HubSpot Diamond Partner, and with Owen Scott's appointment as the first and only HubSpot Master Trainer in the country, Concentrate are ideally placed to help their clients grow better with the inbound methodology and the HubSpot Growth Platform.' 

imageedit_2_4478376518    Jeetu Mahtani, Senior VP & Managing Director, International, HubSpot.


Key personnel

Owen Scott, Managing Director

Extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. Previously on the board of the New Zealand Hi-Tech Trust (responsible for NZ Hi-Tech Awards), New Zealand Software Association, Canterbury Tech and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch.

Greg Williamson, Director

Former senior manager in various sales and marketing roles at Jade Software Corporation. Chairman of Basketball New Zealand and a Board member of FIBA Oceania.

Who to contact - anytime

Email sales@concentrate.co.nz or contact one of the Concentrate sales team directly:


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Nine Growth Hacks for Kiwi Tech Companies

Insights from top Kiwi and US firms on driving growth through sales and marketing.

We surveyed over 300 Kiwi tech companies to gain a better understanding of their sales and marketing and came up with nine shortcuts to growing revenue, based on our findings.

Lots of other lead generation resources for tech companies here.

HubSpot Marketing Hub Onboarding – Our kickstart service


Technical and strategic support on setting up and using Marketing Hub. Concentrate’s Kickstart Onboarding Service is a two-month process to get a customer underway with HubSpot, specifically designed for them.



Difference to HubSpot onboarding process

  • It’s quicker: It’s two months, rather than three.
  • More tailored to the customer's situation: We work with them to set-up HubSpot Marketing Hub to suit their specific business needs (with a focus on realising value as quickly as possible).
  • We do the work: Concentrate has a specialised team of inbound strategists and digital marketing professionals to help with each step.

Three step process

  • Clarify the customer's specific requirements.
  • Install HubSpot and complete technical set-up.
  • Plus 20 hours of tailored support or best practice advice to help them get underway. Use it to implement lead scoring, create content, design workflows and so on.

The price

NZD $6,000 plus GST.

Our methodology

Concentrate uses structured methodologies to implement HubSpot, based on 6 years’ experience and over 50 HubSpot implementations.



10 best Kiwi spots to visit with your HubSpot bonus (POST-COVID!)Coromandel_Peninsula_Panorama

- Opito Bay, Coromandel
  • Opito Bay, Coromandel - The jewel in the crown of the Coromandel Peninsula.
  • Maitai Bay, Northland - Epitome of a tropical island.
  • Wellington - The cafe culture centre of the country.
  • Paradise & Closeburn - The Central Otago sun beats down all day on these two gems.
  • Luggate - A small camping ground with a cricket pitch in the middle and a real local pub.
  • Charleston, West Coast - Surrounded by the best native bush in the country.
  • Martinborough - Warm nor'west winds fan the grapes surrounding this beautiful Victorian village.
  • Purakanui Bay, The Catlins - The scenic coastal route from Balclutha to Invercargill is rapidly becoming a highlight of many overseas tourists' visits to this country.
  • Ruatiti Domain - Ideal place to pitch a tent.
  • Kaikoura - Well known for its various marine tours to see whales, seals and dolphins.

Source: New Zealand Herald

10 best Kiwi movies to watch when you’ve already got your sales target


- Hunt for the wilderpeople    
  • Once were warriors
  • Heavenly creatures
  • Hunt for the wilderpeople
  • Boy
  • What we do in the shadows
  • Whale rider
  • Out of the blue
  • The dark horse
  • Waru
  • Sione’s wedding

Source: New Zealand Herald - The best Kiwi films since The Piano


10 best Kiwi wines to celebrate your bonus

New_Zealand_wines_-_a_selection"webinar? I thought you said winebar"     
  • Negociants, Pinot Noir 2017
  • Church Road 1 Single Vineyard Merlot 2016
  • Grant Burge Barossa Ink Cabernet Sauvignon 2018
  • Kirrihill Regional Selection Clare Valley Shiraz 2018
  • Church Road 1 Single Vineyard Merlot 2016
  • Thornbury Waipara Pinot Gris 2019
  • Saint Clair Pioneer Blk 1 Foundation Sauvignon Blanc 2019
  • Waipara Hills Waipara Valley Riesling 2018
  • Lawson's Dry Hills Marlborough Gewurztraminer 2017
  • Stoneleigh Rapaura Series Marlborough Chardonnay 2018

Source: New Zealand International Wine show, order tweaked to suit red wine drinkers


keen for a chat? 

Book a meeting with our sales team