Lead generation pricing

Do you want to get your marketing moving? To put in place regular activity that generates qualified sales leads at an affordable price?

Lead Generation Packages

We’ve developed a set of packages designed to help Kiwi tech firms use inbound marketing to transform the efficiency of their selling. With complete transparency: agreed monthly outputs focused on achieving agreed goals, at a fixed cost.

Concentrate’s inbound marketing packages have been developed based on our experience of what works for Kiwi tech companies. We can also tailor packages to any specific requirements you have.

These packages are based on clients using HubSpot as their marketing automation technology.

Generate

For companies establishing an online lead generation program.

$3,000 / month

  • 1 blog / month
  • 1 case study / quarter
  • 1 newsletter / quarter
  • Basic social updates
  • Keyword research
  • On-page SEO
  • 1 lead generation campaign / quarter
  • Landing pages
  • Email marketing
Most popular
Growth

For mid-sized companies with aggressive growth goals.

$5,000 / month

  • 4 blogs per month
  • 1 case study per quarter
  • 1 newsletter per quarter
  • Social updates and monitoring
  • Keyword research
  • On-page SEO
  • 2 lead generation campaigns / quarter
  • Landing pages
  • Email marketing
  • Conversion optimisation
  • Workflows
  • Website updates
Global

For larger firms seeking growth across global markets.

$7,500 / month

  • 5 blogs per month
  • 2 case studies per quarter
  • 1 newsletter per quarter
  • Social updates and monitoring
  • Keyword research
  • On-page SEO
  • 4 lead generation campaigns / quarter
  • Landing pages
  • Email marketing
  • Conversion optimisation
  • Workflows
  • Website updates
  • Lead scoring
  • Link building

All Lead Generation Packages Include:

Monthly activity plan (MAP) icon
Monthly activity plan (MAP)

A set of agreed outputs based on a client’s marketing goals and strategy

Monthly metrics icon
Monthly metrics

Performance against client goals and industry benchmarks

Monthly review icon
Monthly review

Agile process of reviewing metrics against goals and adjusting outputs

Fortnightly check-in icon
Fortnightly check-in

Ensuring momentum is maintained with programmes

Optional Extras

Other supporting online and offline promotional activities to support lead generation

Online promotion icon
Online promotion

PPC and remarketing, Social media advertising

SEO and keywords icon
SEO and keywords

Especially long-tail keyword opportunities that drive inbound marketing effectiveness

Database management icon
Database management

List segmentation, list purchase, lead scoring

HubSpot CRM setup icon
HubSpot CRM setup

Including data migrations, integrations, process design and training

Website development icon
Website development

On the HubSpot COS platform

Telemarketing icon
Telemarketing

List cleaning, direct marketing follow-ups, event follow-ups

Offline promotion icon
Offline promotion

Including sales collateral, PR, direct mail and event management

Benchmarking icon
Benchmarking

Auditing lead generation performance vs industry benchmarks

What our clients say

Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.

Brent Archer
CEO, AuCom Electronics

Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.

Chris Youngman
Sales and Marketing Director, Pivot Software

Concentrate are a first-rate high performing inbound marketing agency and are a highly valued HubSpot Partner. They have implemented best practices and have seen not only what Inbound Marketing can do for them, but what it can do for their clients.

Mads Nielsen
International Channels Manager, HubSpot

Frequently Asked Questions

Quarterly.

We prefer to work with clients on a long-term basis to ensure they can get the maximum value from their inbound marketing investment, and recommend committing to a 12-month programme.

To provide clients with flexibility our package agreements are quarterly and can be adjusted at any time during that period.

Different clients have different levels of strategic and operational marketing capability. We can tailor our packages to fit with your existing capabilities.

The first month of your package is focussed on onboarding, to ensure you are setup to get maximum value from your investment. Typically it involves the following activities:

1. Workshop to agree strategy and goals.
2. Persona and keyword development.
3. Content planning.
4. Social media strategy.
5. HubSpot platform setup.
6. User training.

Clients need to be engaged to make inbound marketing work. We need you to participate in regular meetings to set goals and review progress, and we also need your expertise to develop quality content to drive the inbound campaigns.

Inbound marketing requires sustained effort and investment to generate good results, but its power is that once you set the system up it continues to deliver returns unlike many other marketing activities.

In 2017, Concentrate was awarded a global inbound growth award for our work with New Zealand electronics exporter, AuCom Electronics. In 2016 the mature B2B exporter of electronics products achieved a 32% increase in website traffic, and a 20% increase in leads generated by the website, with over 700 new leads generated. Please read more about this award here: AuCom case study.

More information about typical returns from investing in HubSpot, across their entire customer base, is here.

For New Zealand customers, goods and services tax of 15% is charged on top of these package prices.

Concentrate has tracked sales and marketing investment by Kiwi tech companies for the last eight years, which is a good place to start on calculating an appropriate level of investment.

The right package depends less on your size and maturity than your desire to grow. Contact a Concentrate consultant to talk through your goals and we can recommend one of our packages, or design a specific offer tailored to your business.

Yes. We’ve evaluated lots of technologies and believe HubSpot provides the best option for Kiwi tech companies to automate their marketing.

HubSpot’s pricing is available here. Please note Concentrate clients are not required to pay any onboarding fees.