For companies establishing an online lead generation program.
$3,000 / month
For mid-sized companies with aggressive growth goals.
$5,000 / month
For larger firms seeking growth across global markets.
$7,500 / month
A set of agreed outputs based on a client’s marketing goals and strategy
Performance against client goals and industry benchmarks
Agile process of reviewing metrics against goals and adjusting outputs
Ensuring momentum is maintained with programmes
PPC and remarketing, Social media advertising
Especially long-tail keyword opportunities that drive inbound marketing effectiveness
List segmentation, list purchase, lead scoring
Including data migrations, integrations, process design and training
On the HubSpot COS platform
List cleaning, direct marketing follow-ups, event follow-ups
Including sales collateral, PR, direct mail and event management
Auditing lead generation performance vs industry benchmarks
Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.
Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.
Concentrate are a first-rate high performing inbound marketing agency and are a highly valued HubSpot Partner. They have implemented best practices and have seen not only what Inbound Marketing can do for them, but what it can do for their clients.
We prefer to work with clients on a long-term basis to ensure they can get the maximum value from their inbound marketing investment, and recommend committing to a 12-month programme.
To provide clients with flexibility our package agreements are quarterly and can be adjusted at any time during that period.
Different clients have different levels of strategic and operational marketing capability. We can tailor our packages to fit with your existing capabilities.
The first month of your package is focussed on onboarding, to ensure you are setup to get maximum value from your investment. Typically it involves the following activities:
1. Workshop to agree strategy and goals.
2. Persona and keyword development.
3. Content planning.
4. Social media strategy.
5. HubSpot platform setup.
6. User training.
Clients need to be engaged to make inbound marketing work. We need you to participate in regular meetings to set goals and review progress, and we also need your expertise to develop quality content to drive the inbound campaigns.
Inbound marketing requires sustained effort and investment to generate good results, but its power is that once you set the system up it continues to deliver returns unlike many other marketing activities.
In 2017, Concentrate was awarded a global inbound growth award for our work with New Zealand electronics exporter, AuCom Electronics. In 2016 the mature B2B exporter of electronics products achieved a 32% increase in website traffic, and a 20% increase in leads generated by the website, with over 700 new leads generated. Please read more about this award here: AuCom case study.
More information about typical returns from investing in HubSpot, across their entire customer base, is here.
For New Zealand customers, goods and services tax of 15% is charged on top of these package prices.
Concentrate has tracked sales and marketing investment by Kiwi tech companies for the last eight years, which is a good place to start on calculating an appropriate level of investment.
The right package depends less on your size and maturity than your desire to grow. Contact a Concentrate consultant to talk through your goals and we can recommend one of our packages, or design a specific offer tailored to your business.
Yes. We’ve evaluated lots of technologies and believe HubSpot provides the best option for Kiwi tech companies to automate their marketing.
HubSpot’s pricing is available here. Please note Concentrate clients are not required to pay any onboarding fees.