Upcoming events and workshops

Please see the event listings on this page for further details about upcoming events that Concentrate is hosting.



Reinventing B2B tech sales

Location: Webinar
Date: 29 July 2020
Time: 12:00 PM

TechWeek is a nationwide series of events, showcasing and celebrating New Zealand innovation. We're excited to be hosting yet another event with TechWeek this year. 

This year, Owen Scott, Managing Director and Greg Williamson, Director from Concentrate, will be sharing insights into tech sales. This webinar is designed to help NZ B2B tech companies reinvent sales and transition from founder-led sales to scalable selling. At the end of the webinar, Greg and Owen will open a Q&A session to answer your questions about tech sales.

Register Now 

Techweek - Hunt for the sales unicorn



Location: Webinar
Date: 17 June 2020
Time: 12:00 PM

Each quarter we run an event that lets local HubSpotters share and learn about the platform. This quarter, we're running our first-ever virtual HUG event.

Event details

Topic: How a world class engineering business used HubSpot to drive traffic growth, lead conversions and improve their sales and marketing alignment.

This is a must-attend event for all current users of HubSpot and those evaluating HubSpot for their business. Achan Bedi, Head of Inbound Marketing at Concentrate will host alongside co-host, Erin Bailey, Inbound Strategist at Concentrate. This HUG will cover off a range of topics including, how Christchurch based ENI Engineering use HubSpot to improve sales efficiency and effectiveness as well as the latest HubSpot product updates.

Chch HUG

Hunt For The Sales Unicorn Webinar (past event)

Reinventing tech sales in a post Covid-19 world.

Location: Webinar
Date: 20 May 2020
Time: 12:00 PM

Join Owen Scott, Managing Director at Concentrate, and Greg Williamson, Director at Concentrate, for a 30-minute presentation on building a sales system that works without relying on travelling salespeople.

At the end of the webinar, Greg and Owen will open up a Q&A session to answer all of your questions about reinventing and scaling sales.

Webinar topics:

  • Reinventing tech sales in a post Covid-19 world
  • Transitioning from founder-led sales to scalable selling
  • Sales efficiency from indirect lead generation
  • Growing your own efficient sales unicorns
  • Seven steps to building a sales machine
Hunt for the sales unicorn_ (2)


Location: Enterprise Precinct and Innovation Campus
Date: 27 May 2019
Time: 5:00 PM - 7:00 PM

This user group is for HubSpot users in the Christchurch and is led by HubSpot Partner Concentrate. 

Each quarter we run an event that lets local HubSpotters share and learn about the platform.

May 2019: a Q&A with Ryman Healthcare

Ryman Healthcare's Digital Marketing Manager Kiely Buttell is joining us to talk about the company's recent major website build on the HubSpot CMS. Ryman is the dominant player in New Zealand's retirement living and care sector, and has a growing presence in Australia. This is a fascinating story of a large organisation moving with incredible agility to build a quality digital platform.

Concentrate's Head of Inbound Achan Bedi will also offer a quick HubSpot tip, and summarise any recent HubSpot news of relevance to local companies.

Event details

This is a must-attend event for all current users of HubSpot and those evaluating HubSpot for their business.

Drinks and nibbles will be served.



Chch HUG

HubSpot meetup in Wellington - Featuring Alan Sharpe (PAST EVENT)

Location: BizDojo, 115 Tory Street, Te Aro, Wellington 
Date: 17 October 2019
Time: 05:00 PM - 07:30 PM

Event details

This is a FREE, must-attend event for all current users of HubSpot and those evaluating HubSpot for their business.

Wellington-based HubSpot mentor Alan Sharpe will be sharing insights on inbound marketing from a bunch of Wellington-based companies he has worked with.

We’ll also have the latest HubSpot updates unveiled at the recent INBOUND convention in Boston.

Drinks and nibbles will be served.




Location: Grid AKL, Auckland
Date: 27 August 2019
Time: 9:00 AM - 12:00 PM

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services.

This workshop will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads. You can achieve a more efficient sales process, freeing up your sales team to focus more on closing and less on lead generation.

The workshop is designed for sales and marketing leaders from New Zealand Hi-Tech companies, with responsibility for generating sales leads.
The workshop is facilitated by Owen Scott and Greg Williamson from Concentrate.




HubSpot Meetup Auckland (PAST EVENT)

Location: GridAKL, Auckland  
Date: 27 August 2019
Time: 05:00 PM - 07:30 PM

Topic: Funnel to Flywheel: 4 Kiwi B2B companies that are making it happen with HubSpot and 8 Product updates and tips



HubSpot Webinar June (PAST EVENT)

Location: National Webcast (Webinar)  
Date: 24 June 2019
Time: 9:00 AM - 10:00 AM

Topic: How much is enough when it comes to generating leads from your website?

Event details

According to industry research, Kiwi tech company websites on average aren’t delivering enough leads, partly because we are simply not focussed enough on it. The 2019 Market Measures survey found that 26% of Kiwi companies are focussed on growing website traffic as one of their two main marketing priorities, compared to 54% of US tech firms.
Where tech companies do track website visitor numbers (a significant 44% don’t), they are performing well at the lower end converting visitors to leads. In the survey companies with 1,001 to 2,000 website visitors achieved a 4.3% lead conversion rate.

Things you will learn in this webinar:

  1. How can you create a real lead generation website?
  2. Four keys for making your website more lead generation friendly


Greg Williamson is the Director at Concentrate, New Zealand’s leading HubSpot agency partner.



HubSpot webinar photo

Techweek'19: Using HubSpot to generate leads for your tech business featuring HubSpot expert (past event)

Location: GridAKL, Auckland
Date: 22 May 2019
Time: 6:00 PM - 08:00 PM

International HubSpot expert to give keynote on ' INBOUND on a shoe-string: How to set up technology and processes to start getting the data you need to execute INBOUND'

Marketing technology like HubSpot can transform the effectiveness of how Kiwi tech companies take their innovations to the world. It can be used to generate and nurture leads faster and at a lower cost.

Ultimately, it is about growing more 'technology tall poppies' in New Zealand. Companies that realise the potential of their innovation, create high-quality jobs and inspire the next generation of tech entrepreneurs.

Concentrate has deep expertise in this area, both as a Hubspot agency and through our annual NZTE-sponsored survey of hi-tech sales and marketing in New Zealand.

Concentrate is bringing Australia-based HubSpot expert Harry Bown to be the keynote speaker at this event.



Using HubSpot to generate leads for your tech business


Location: National Webcast (Webinar)  
Date: 21 May 2019
Time: 9:00 AM - 10:00 AM

Kiwi tech companies typically generate leads at a lower rate than their US counterparts, according to the Market Measures study.

This 60-minute webinar will summarise the key findings from Market Measures, including nine growth hacks uncovered from examining data from benchmarking top Kiwi tech firms against their US counterparts.

Market Measures is sponsored by New Zealand Trade and Enterprise.