Upcoming events and workshops

Please see the event listings on this page for further details about upcoming events that Concentrate is hosting or has booked space for.

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WORKSHOP: LEAD GENERATION FOR TECH COMPANIES

Location: Grid AKL, Auckland
Date: 27 August 2019
Time: 9:00 AM - 12:00 PM

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services.

This workshop will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads. You can achieve a more efficient sales process, freeing up your sales team to focus more on closing and less on lead generation.

The workshop is designed for sales and marketing leaders from New Zealand Hi-Tech companies, with responsibility for generating sales leads.
 
The workshop is facilitated by Owen Scott and Greg Williamson from Concentrate.

 

Register

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HubSpot Meetup Auckland

Location: GridAKL, Auckland  
Date: 27 August 2019
Time: 05:00 PM - 07:30 PM

Topic: Funnel to Flywheel: 4 Kiwi B2B companies that are making it happen with HubSpot and 8 Product updates and tips

Register

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VIEW OUR PAST EVENTS HERE

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HubSpot Webinar June (PAST EVENT)

Location: National Webcast (Webinar)  
Date: 24 June 2019
Time: 9:00 AM - 10:00 AM

Topic: How much is enough when it comes to generating leads from your website?

Event details

According to industry research, Kiwi tech company websites on average aren’t delivering enough leads, partly because we are simply not focussed enough on it. The 2019 Market Measures survey found that 26% of Kiwi companies are focussed on growing website traffic as one of their two main marketing priorities, compared to 54% of US tech firms.
 
Where tech companies do track website visitor numbers (a significant 44% don’t), they are performing well at the lower end converting visitors to leads. In the survey companies with 1,001 to 2,000 website visitors achieved a 4.3% lead conversion rate.

Things you will learn in this webinar:

  1. How can you create a real lead generation website?
  2. Four keys for making your website more lead generation friendly

Speaker

Greg Williamson is the Director at Concentrate, New Zealand’s leading HubSpot agency partner.

 

Register

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CHRISTCHURCH CITY HUG (Past event)

Location: Enterprise Precinct and Innovation Campus
Date: 27 May 2019
Time: 5:00 PM - 7:00 PM

This user group is for HubSpot users in the Christchurch and is led by HubSpot Partner Concentrate. 

Each quarter we run an event that lets local HubSpotters share and learn about the platform.

May 2019: a Q&A with Ryman Healthcare

Ryman Healthcare's Digital Marketing Manager Kiely Buttell is joining us to talk about the company's recent major website build on the HubSpot CMS. Ryman is the dominant player in New Zealand's retirement living and care sector, and has a growing presence in Australia. This is a fascinating story of a large organisation moving with incredible agility to build a quality digital platform.

Concentrate's Head of Inbound Achan Bedi will also offer a quick HubSpot tip, and summarise any recent HubSpot news of relevance to local companies.

Event details

This is a must-attend event for all current users of HubSpot and those evaluating HubSpot for their business.

Drinks and nibbles will be served.

 

Register

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Techweek'19: Using HubSpot to generate leads for your tech business featuring HubSpot expert (past event)

Location: GridAKL, Auckland
Date: 22 May 2019
Time: 6:00 PM - 08:00 PM

International HubSpot expert to give keynote on ' INBOUND on a shoe-string: How to set up technology and processes to start getting the data you need to execute INBOUND'

Marketing technology like HubSpot can transform the effectiveness of how Kiwi tech companies take their innovations to the world. It can be used to generate and nurture leads faster and at a lower cost.

Ultimately, it is about growing more 'technology tall poppies' in New Zealand. Companies that realise the potential of their innovation, create high-quality jobs and inspire the next generation of tech entrepreneurs.

Concentrate has deep expertise in this area, both as a Hubspot agency and through our annual NZTE-sponsored survey of hi-tech sales and marketing in New Zealand.

Concentrate is bringing Australia-based HubSpot expert Harry Bown to be the keynote speaker at this event.

 

Register

Using HubSpot to generate leads for your tech business

GROWTH HACKS FOR SALES & MARKETING TEAMS: COULD YOUR TEAMS DRIVE FASTER GROWTH INTERNATIONALLY? (past event)

Location: National Webcast (Webinar)  
Date: 21 May 2019
Time: 9:00 AM - 10:00 AM

Kiwi tech companies typically generate leads at a lower rate than their US counterparts, according to the Market Measures study.

This 60-minute webinar will summarise the key findings from Market Measures, including nine growth hacks uncovered from examining data from benchmarking top Kiwi tech firms against their US counterparts.

Market Measures is sponsored by New Zealand Trade and Enterprise.

 

Register

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Wellington Tech Marketers – May Workshop (past event)

Location: Press Hall, Wellington (Level 4, Intergen Press Hall, 80 Willis Street )
Date: 01 May 2019
Time: 11.45 AM - 01.15 PM

IN MAY, WE GO FROM THE SIDELINES TO THE ENGINE ROOM.
Why it’s time for marketing to drive growth at Kiwi tech companies.

Compared to our US counterparts, we Kiwi tech marketers don’t play a central enough role in fueling growth – at least that’s according to data from the latest Market Measures study of sales and marketing by New Zealand hi-tech companies.

A great learning session – come prepared to be surprised.

 

Register

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