HubSpot Services

What technology options make sense?

There’s been an explosion of marketing technology (martech), so it’s hard to make sense of the options and what’s appropriate. As specialists in B2B marketing for hi-tech companies, Concentrate know what sort of apps; from website content management to marketing automation functions (email automation etc) and customer relationship management (CRM); will deliver the best return.

What makes sense depends on your company’s strategy, and can range from a suite of different apps, through to an integrated sales and marketing solution like HubSpot.

After evaluating several technologies, we decided to partner with the world's leading inbound marketing software provider, Boston-based HubSpot. Having qualified as a Gold Partner, Concentrate is now a key agency for HubSpot in Asia-Pacific and is bringing huge benefits to the marketing programmes of local technology companies.

THE CONCENTRATE MARKETING TECHNOLOGY STACK

There are literally thousands of sales and marketing apps out there. We’ve looked at many, tried a few and developed our own list of what’s important to improving your sales and marketing efficiency.

Click here to see the Concentrate stack

MARKETING TECHNOLOGY SERVICES

Concentrate are unashamed advocates of HubSpot as sales and marketing software that can deliver highly efficient growth. We also understand that different solutions are required for companies at different stages of maturity.

It’s critical that you determine your strategy first, and then apply the technology that will enable that approach. Concentrate can work with you on your marketing strategy, determine the best technology to support it and then help you implement and manage it.

As a tech company, you will know choosing the technology is easy, but getting your team to use it effectively is the hard part. We understand and can help your team integrate technology into the way they market and sell your products.

Book a marketing tech audit

TYPICAL MARKETING TECHNOLOGY PROJECTS

Audit of existing technology
Marketing automation training for HubSpot, Marketo, Pardot and more
Staff coaching and training
Lead management process and lead scoring model development
Ongoing support, configuration and updates
Lead nurturing strategy and implementation
Metrics, reporting, analysis and optimisation

Advice on a marketing technology stack
Integrations (connecting martech tools using integration apps)
Agile marketing process design and training
Marketing automation platform installation and setup
Marketing automation audit
Campaign management
Implementation support

WHAT IS MARKETING AUTOMATION?

It’s just what it sounds like. Marketing automation is about automating some of the typical tasks marketers undertake. The idea is that marketers can do more because they have smart tools for tasks such as building landing pages, using social media, doing email marketing and managing their keywords.

Get started with marketing automation

Work with Australasia’s largest tech-focused HubSpot agency

HubSpot is sales and marketing software that you can use to build a website, implement marketing activities to drive traffic and leads from it, and then nurture these leads through to paying customers using the in-built CRM.

According to the 2016 Market Measures study, HubSpot is the marketing automation platform of choice for New Zealand technology companies. 20% of firms using this kind of technology are using the HubSpot platform.

As the largest tech-focused HubSpot partner in Australasia, Concentrate can help you get value out of your HubSpot investment. Whether you are evaluating the product and need some assistance assessing whether it will be a good fit with your strategy, through to being a mature HubSpot user that wants to ensure you are getting the most out of the tool, Concentrate can help.

We have expertise in the entire HubSpot suite – HubSpot COS (CMS), the Marketing app and CRM (sales software).

See our inbound implementation methodology Book a free initial HubSpot assessment

TYPICAL PROJECTS INCLUDE

Persona strategy and creation
Form design
Social media setup and implementation
Marketing & sales process integration
Inbound C-suite audit & report implementation
CRM strategy & integration
Website SEO & keyword audit and strategy implementation
Website COS

Contact database design and setup
Email design and workflow development
Design and implement analytics and reporting
Inbound sales training
Advanced workflows strategy implementation
Content audit & creation strategy
Buyer’s journey website audit & strategy implementation

SALES TECHNOLOGY

The only result that really matters with your marketing technology investment is closing sales.

We’re marketers, not sales people, but we understand how marketing technology can be used to develop qualified leads for the sales team, and to provide sales people with useful information and tools to nurture their leads.

Our expertise is in the HubSpot CRM tool, from process design through to implementation and management. We also support integration into other standard CRMs, such as SalesForce, Microsoft Dynamics, Zoho, SugarCRM, Pipedrive and more.

Try the HubSpot CRM for free