Company profile
Concentrate was formed in 2004, and has become New Zealand’s premier marketing consultancy for the technology sector. We’ve worked with the country’s top technology brands, many clever start-ups and early stage firms, as well as Universities and other research organisations.
The technology firms we’ve helped find market success have featured on the covers of the New York Times and Time Magazine, been sold to multinational technology giants, launched on stock markets and won numerous awards.
We also partner with New Zealand Trade and Enterprise (NZTE), to understand what attributes New Zealand’s highest performing tech companies share, published each year in our Market Measures study.
As a HubSpot Diamond Certified Agency Partner, Concentrate is also a key agency for HubSpot in Asia-Pacific and is bringing huge benefits to the sales and marketing programmes of Kiwi technology companies.
"As one of our first agency partners, Concentrate have played an important role in the growth of HubSpot in New Zealand. They have taken international best practice from HubSpot and applied it with real benefit to their clients, particularly in the hi-tech sector. As a HubSpot Diamond Partner, and with Owen Scott's appointment as the first and only HubSpot Master Trainer in the country, Concentrate are ideally placed to help their clients grow better with the inbound methodology and the HubSpot Growth Platform."
Jeetu Mahtani
Senior VP & Managing Director, International
HubSpot
Owen Scott
Managing Director
I have extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
I am on the board of the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards) and previously on the board of the New Zealand Software Association, Canterbury Tech and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch.
I am a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors.
Spare time involves family, mountain biking, boating, coaching teenage rugby, and completing endless DIY projects.
Surprise Fact
I am qualified to navigate the oceans via the sun and stars.
Owen Scott
Managing Director
I have extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
I am on the board of the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards) and previously on the board of the New Zealand Software Association, Canterbury Tech and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch.
I am a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors.
Spare time involves family, mountain biking, boating, coaching teenage rugby, and completing endless DIY projects.
Surprise Fact
I am qualified to navigate the oceans via the sun and stars.
Greg Williamson
Director
A former senior manager in various sales and marketing roles at Jade Software Corporation, I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focussed on helping tech companies market and sell their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am Chairman of Basketball New Zealand, a Board member of FIBA Oceania and Chairman of Agape Street Ministries Trust, an education provider in Christchurch’s eastern suburbs. A member of the New Zealand Institute of Directors, I have completed the IOD’s Certificate in Company Direction.
Out of work I spend time with my wife and three children, involved in church activities, basketball, slow-motion triathlon and some very average surfing.
Surprise Fact
I am a former press officer for the Bougainville Revolutionary Army.
Greg Williamson
Director
A former senior manager in various sales and marketing roles at Jade Software Corporation, I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focussed on helping tech companies market and sell their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am Chairman of Basketball New Zealand, a Board member of FIBA Oceania and Chairman of Agape Street Ministries Trust, an education provider in Christchurch’s eastern suburbs. A member of the New Zealand Institute of Directors, I have completed the IOD’s Certificate in Company Direction.
Out of work I spend time with my wife and three children, involved in church activities, basketball, slow-motion triathlon and some very average surfing.
Surprise Fact
I am a former press officer for the Bougainville Revolutionary Army.
Patrick Keo
Marketing Consultant / Creative Lead
I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.
I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.
Out of work I enjoy a range of activities – from playing video games, travelling and cooking to getting out and about, socialising, keeping active and spending time with my partner and our cats.
Surprise Fact
My dad is a Member of Parliament in the National Assembly of Cambodia.
Patrick Keo
Marketing Consultant / Creative Lead
I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.
I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.
Out of work I enjoy a range of activities – from playing video games, travelling and cooking to getting out and about, socialising, keeping active and spending time with my partner and our cats.
Surprise Fact
My dad is a Member of Parliament in the National Assembly of Cambodia.
Achan Bedi
Head of Inbound Marketing
I lead the Inbound Marketing practice at Concentrate. I bring with me extensive experience in a variety of senior sales and marketing roles and have led global marketing programs for large organisations such as IBM, as well as developed and executed business plans and marketing operations for small technology firms including start-ups.
I am a member of the Canterbury Software Association.
Apart from work, I also enjoy swimming, indoor cricket, hiking and intrepid travel with my wife and daughter.
Surprise Fact
I moved from New Delhi (pop 20 million) to New Plymouth (70,000).
Achan Bedi
Head of Inbound Marketing
I lead the Inbound Marketing practice at Concentrate. I bring with me extensive experience in a variety of senior sales and marketing roles and have led global marketing programs for large organisations such as IBM, as well as developed and executed business plans and marketing operations for small technology firms including start-ups.
I am a member of the Canterbury Software Association.
Apart from work, I also enjoy swimming, indoor cricket, hiking and intrepid travel with my wife and daughter.
Surprise Fact
I moved from New Delhi (pop 20 million) to New Plymouth (70,000).
Erin Bailey
Digital Marketing Specialist
Hailing from the great state of Tennessee, I've been living in New Zealand since 2016. Prior to joining the talented team at Concentrate, I worked at Pepsi and in the FinTech industry.
As a Digital Marketing Specialist at Concentrate, I'm obsessed with flywheels, funnels and all things HubSpot. I enjoy creating scroll stopping content and getting to the heart of what truly engages an audience.
When I'm not at work, you can typically find me hiking somewhere around the beautiful South Island.
Surprise Fact
I grew up on one of America's "Top Ten Wackiest Named Roads" - Tater Peeler Road (right on the corner of Chicken Road). When you meet me, ask me how they got their names.
Erin Bailey
Digital Marketing Specialist
Hailing from the great state of Tennessee, I've been living in New Zealand since 2016. Prior to joining the talented team at Concentrate, I worked at Pepsi and in the FinTech industry.
As a Digital Marketing Specialist at Concentrate, I'm obsessed with flywheels, funnels and all things HubSpot. I enjoy creating scroll stopping content and getting to the heart of what truly engages an audience.
When I'm not at work, you can typically find me hiking somewhere around the beautiful South Island.
Surprise Fact
I grew up on one of America's "Top Ten Wackiest Named Roads" - Tater Peeler Road (right on the corner of Chicken Road). When you meet me, ask me how they got their names.
Elizabeth Fradd
Account Director
New to the team at Concentrate I bring extensive account management experience across all markets. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.
As a NZ citizen of 10 years I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however to still cheering on England at the rugby.
Surprise Fact
I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.
Elizabeth Fradd
Account Director
New to the team at Concentrate I bring extensive account management experience across all markets. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.
As a NZ citizen of 10 years I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however to still cheering on England at the rugby.
Surprise Fact
I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.
Kirsty Quested
Lead Content Writer
I began my career as a content writer with The Small Business Company, specialising in providing content for the small business sections of banking websites. I moved on to Concentrate in 2018. Before that I spent 15 years in IT and Communications at the University of Canterbury.
I graduated from the University of Canterbury with a degree in Psychology and English in 2004, and from 2006 - 2013 I was the Editor / Lead Columnist of the New Zealand Pro Wrestling Informer.
When I'm not working I love reading, trying new recipes, seeing the countryside on foot with my dog, and spending time with my husband. My dog and I volunteer each week at a retirement village.
Surprise Fact
I've not only written extensively about professional wrestling, I've also spent time in the ring as a referee.
Kirsty Quested
Lead Content Writer
I began my career as a content writer with The Small Business Company, specialising in providing content for the small business sections of banking websites. I moved on to Concentrate in 2018. Before that I spent 15 years in IT and Communications at the University of Canterbury.
I graduated from the University of Canterbury with a degree in Psychology and English in 2004, and from 2006 - 2013 I was the Editor / Lead Columnist of the New Zealand Pro Wrestling Informer.
When I'm not working I love reading, trying new recipes, seeing the countryside on foot with my dog, and spending time with my husband. My dog and I volunteer each week at a retirement village.
Surprise Fact
I've not only written extensively about professional wrestling, I've also spent time in the ring as a referee.
Caralyza Edwin
Digital Marketing Automation Specialist
New to Christchurch, I joined Concentrate mid 2018 as a Digital Marketing Automation Specialist. My responsibilities include implementing and managing marketing automation technology and application integrations for Concentrate and our clients.
I graduated in 2012 from a reputed university in India with a degree in Computer Science and Engineering. I began my career as an Operations Analyst in Ford Motor Company in India, after which I gained valuable marketing experience by working in a Digital & Influencer Marketing agency in Mumbai.
Besides work, I love to read and do so extensively. My other interests are travelling the world whenever the opportunity arises, frequenting quirky cafés, and spending time with my family.
Surprise Fact
I'm an avid calligrapher, and have quite the dramatic flair for poetry and creative writing.
Caralyza Edwin
Digital Marketing Automation Specialist
New to Christchurch, I joined Concentrate mid 2018 as a Digital Marketing Automation Specialist. My responsibilities include implementing and managing marketing automation technology and application integrations for Concentrate and our clients.
I graduated in 2012 from a reputed university in India with a degree in Computer Science and Engineering. I began my career as an Operations Analyst in Ford Motor Company in India, after which I gained valuable marketing experience by working in a Digital & Influencer Marketing agency in Mumbai.
Besides work, I love to read and do so extensively. My other interests are travelling the world whenever the opportunity arises, frequenting quirky cafés, and spending time with my family.
Surprise Fact
I'm an avid calligrapher, and have quite the dramatic flair for poetry and creative writing.
MEHEDI EMRUL
Digital Marketing Automation Specialist
With an endless passion for business and technology, I help the team with digital marketing and automation for a wide variety of projects.
I graduated from the University of Canterbury in 2018 with a Bachelor of Commerce degree in Marketing. I worked in the USA and New Zealand in different marketing and consulting roles. I have won multiple business and marketing competitions in different regions in the world including New Zealand, USA, Singapore, and Bangladesh.
In my free time, I love travelling, good music and outdoor activities.
Surprise Fact
I had participated in the prestigious Fulbright Exchange Program in the USA, and I am an alumnus of the U.S. Department of State.
MEHEDI EMRUL
Digital Marketing Automation Specialist
With an endless passion for business and technology, I help the team with digital marketing and automation for a wide variety of projects.
I graduated from the University of Canterbury in 2018 with a Bachelor of Commerce degree in Marketing. I worked in the USA and New Zealand in different marketing and consulting roles. I have won multiple business and marketing competitions in different regions in the world including New Zealand, USA, Singapore, and Bangladesh.
In my free time, I love travelling, good music and outdoor activities.
Surprise Fact
I had participated in the prestigious Fulbright Exchange Program in the USA, and I am an alumnus of the U.S. Department of State.
Nathan Jessup
Business Development Representative
As a recent addition to the team at Concentrate and filling the first-ever sales role; I assist with chasing sales opportunities and building new, long-lasting relationships with our prospective customers. Throughout my career I've worked across the sales and customer service spectrum, from painstaking door-to-door sales to direct inbound and outbound telemarketing, resulting in a wide range of developed skills and techniques, and a proven track record of success.
I've sold hundreds of subscriptions to some of New Zealand's most renowned newspapers and magazines, represented and garnered donations on behalf of the Red Cross, and worked directly with customers in the electricity industry. I enjoy all things sales-related, and as my grandmother would say; it's my bread and butter.
Outside of work, I'm an avid socializer, as all salespeople tend to be and enjoy spending time with my friends and family. My interests include traveling, sports, politics, technology, and history.
Surprise Fact
I grew up as a keen footballer and at one point played consecutively for four different teams, both indoor and outdoor.
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Nathan Jessup
Business Development Representative
As a recent addition to the team at Concentrate and filling the first-ever sales role; I assist with chasing sales opportunities and building new, long-lasting relationships with our prospective customers. Throughout my career I've worked across the sales and customer service spectrum, from painstaking door-to-door sales to direct inbound and outbound telemarketing, resulting in a wide range of developed skills and techniques, and a proven track record of success.
I've sold hundreds of subscriptions to some of New Zealand's most renowned newspapers and magazines, represented and garnered donations on behalf of the Red Cross, and worked directly with customers in the electricity industry. I enjoy all things sales-related, and as my grandmother would say; it's my bread and butter.
Outside of work, I'm an avid socializer, as all salespeople tend to be and enjoy spending time with my friends and family. My interests include traveling, sports, politics, technology, and history.
Surprise Fact
I grew up as a keen footballer and at one point played consecutively for four different teams, both indoor and outdoor.
