Our mission is to get New Zealand tech companies more leads, more sales and more customers.
Concentrate is transforming the way Kiwi firms take technology products to the world by an unrelenting commitment to our technology marketing philosophy – you must focus to succeed.
By focusing on the most profitable market niches, and building smart, aggressive and highly targeted marketing campaigns, Concentrate enables its clients to succeed in big, tough offshore markets against well-funded competitors.
View our people
Company profile
Concentrate was formed in 2004, and has become New Zealand’s premier marketing consultancy for the technology sector. We’ve worked with the country’s top technology brands, many clever start-ups and early stage firms, as well as Universities and other research organisations.
The technology firms we’ve helped find market success have featured on the covers of the New York Times and Time Magazine, been sold to multinational technology giants, launched on stock markets and won numerous awards.
We also partner with New Zealand Trade and Enterprise (NZTE), to understand what attributes New Zealand’s highest performing tech companies share, published each year in our Market Measures study.
Our people
As a professional services business we are literally only as good as our people.
Concentrate has a highly skilled team of consultants, working to a common methodology but applying experience from corporate roles at the likes of Jade Software Corporation, Toshiba and IBM in New Zealand, Europe, Asia, and North America.
Owen Scott
Managing Director
I have extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
A regular columnist on marketing in The Press, I am on the board of the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards) and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch. I was recently on the board of the New Zealand Software Association and the Canterbury Software Cluster.
I am a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors.
Spare time involves family, mountain biking, boating, coaching teenage rugby, and completing endless DIY projects.
Surprise Fact
I am qualified to navigate the oceans via the sun and stars.
Owen Scott
Managing Director
I have extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
A regular columnist on marketing in The Press, I am on the board of the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards) and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch. I was recently on the board of the New Zealand Software Association and the Canterbury Software Cluster.
I am a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors.
Spare time involves family, mountain biking, boating, coaching teenage rugby, and completing endless DIY projects.
Surprise Fact
I am qualified to navigate the oceans via the sun and stars.
View Owen Scott's Profile
Greg Williamson
Director
A former senior manager in various sales and marketing roles at Jade Software Corporation, I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focussed on helping tech companies commercialise their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am an independent director of Basketball New Zealand, a Board member of FIBA Oceania and Chairman of Agape Street Ministries Trust, an education provider in Christchurch’s eastern suburbs. A member of the New Zealand Institute of Directors, I have completed the IOD’s Certificate in Company Direction.
Out of work I spend time with my wife and three children, involved in church activities, basketball, slow-motion triathlon and some very average surfing.
Surprise Fact
I am a former press officer for the Bougainville Revolutionary Army.
Greg Williamson
Director
A former senior manager in various sales and marketing roles at Jade Software Corporation, I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focussed on helping tech companies commercialise their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am an independent director of Basketball New Zealand, a Board member of FIBA Oceania and Chairman of Agape Street Ministries Trust, an education provider in Christchurch’s eastern suburbs. A member of the New Zealand Institute of Directors, I have completed the IOD’s Certificate in Company Direction.
Out of work I spend time with my wife and three children, involved in church activities, basketball, slow-motion triathlon and some very average surfing.
Surprise Fact
I am a former press officer for the Bougainville Revolutionary Army.
View Greg Williamson's Profile
Patrick Keo
Marketing Consultant / Creative Lead
I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.
I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.
Out of work I enjoy a range of activities – from playing video games, travelling and cooking to getting out and about, socialising, keeping active and spending time with my partner and our cats.
Surprise Fact
My dad is a Member of Parliament in the National Assembly of Cambodia.
Patrick Keo
Marketing Consultant / Creative Lead
I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.
I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.
Out of work I enjoy a range of activities – from playing video games, travelling and cooking to getting out and about, socialising, keeping active and spending time with my partner and our cats.
Surprise Fact
My dad is a Member of Parliament in the National Assembly of Cambodia.
View Patrick Keo's Profile
Achan Bedi
Head of Inbound Marketing
I lead the Inbound Marketing practice at Concentrate. I bring with me extensive experience in a variety of senior sales and marketing roles and have led global marketing programs for large organisations such as IBM, as well as developed and executed business plans and marketing operations for small technology firms including start-ups.
I am a member of the Canterbury Software Association.
Apart from work, I also enjoy swimming, indoor cricket, hiking and intrepid travel with my wife and daughter.
Surprise Fact
I moved from New Delhi (pop 20 million) to New Plymouth (70,000).
Achan Bedi
Head of Inbound Marketing
I lead the Inbound Marketing practice at Concentrate. I bring with me extensive experience in a variety of senior sales and marketing roles and have led global marketing programs for large organisations such as IBM, as well as developed and executed business plans and marketing operations for small technology firms including start-ups.
I am a member of the Canterbury Software Association.
Apart from work, I also enjoy swimming, indoor cricket, hiking and intrepid travel with my wife and daughter.
Surprise Fact
I moved from New Delhi (pop 20 million) to New Plymouth (70,000).
View Achan Bedi's Profile
Jess Lyons
Marketing Consultant
Since 2013 I have worked as a Marketing Consultant at Concentrate and have enjoyed helping our local tech clients grow, transform and succeed.
I have a BCom majoring in Marketing from University of Canterbury.
In my last few months of study at University of Canterbury I worked as a Market Research Intern for Tait Communications. I gained valuable experience learning from international technology marketing specialists and discovered my passion for online marketing.
Out of the office I enjoy DIY and home design, participating in church community events and spending time with my husband and two German Shepherds.
Surprise Fact
I was trained as a film projectionist in high-school.
Jess Lyons
Marketing Consultant
Since 2013 I have worked as a Marketing Consultant at Concentrate and have enjoyed helping our local tech clients grow, transform and succeed.
I have a BCom majoring in Marketing from University of Canterbury.
In my last few months of study at University of Canterbury I worked as a Market Research Intern for Tait Communications. I gained valuable experience learning from international technology marketing specialists and discovered my passion for online marketing.
Out of the office I enjoy DIY and home design, participating in church community events and spending time with my husband and two German Shepherds.
Surprise Fact
I was trained as a film projectionist in high-school.
View Jess Lyons's Profile
Claire Ellena
Marketing Consultant
I joined the team near the end of 2014 as Marketing Coordinator and work on the execution of strategies for our clients.
I bring to Concentrate skills gained from working in education and marketing IT programmes to prospective students. I got the opportunity to work with the IT industry to gain an understanding of the job market and what resonates with technical minded people, finding ways to convince the most difficult market, teenagers, that they want to study. I am a typical Gen Y with a passion for all things digital and I live in the online and social space.
Outside of work I love getting outdoors, reading a good book, traveling the world and getting out and lifting weights or dancing.
Surprise Fact
I am a qualified dance teacher through the American Jazz Dance Association.
Claire Ellena
Marketing Consultant
I joined the team near the end of 2014 as Marketing Coordinator and work on the execution of strategies for our clients.
I bring to Concentrate skills gained from working in education and marketing IT programmes to prospective students. I got the opportunity to work with the IT industry to gain an understanding of the job market and what resonates with technical minded people, finding ways to convince the most difficult market, teenagers, that they want to study. I am a typical Gen Y with a passion for all things digital and I live in the online and social space.
Outside of work I love getting outdoors, reading a good book, traveling the world and getting out and lifting weights or dancing.
Surprise Fact
I am a qualified dance teacher through the American Jazz Dance Association.
View Claire Ellena's Profile
Elizabeth Fradd
Account Director
New to the team at Concentrate I bring extensive account management experience across all markets. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.
As a NZ citizen of 10 years I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however to still cheering on England at the rugby.
Surprise Fact
I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.
Elizabeth Fradd
Account Director
New to the team at Concentrate I bring extensive account management experience across all markets. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.
As a NZ citizen of 10 years I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however to still cheering on England at the rugby.
Surprise Fact
I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.
View Elizabeth Fradd's Profile