What the heck is a lead?

What the heck is a lead?

In the world of sales and marketing a lead is a person who has in some way, shape, or form indicated interest in your company's product or service

World cup of marketing

World cup of marketing

Football has largely remained unchanged throughout history, but the marketing around it has changed from traditional TV advertising to ‘digital’ channels.

London, Chicago, Singapore . . . and Christchurch

London, Chicago, Singapore . . . and Christchurch

On Thursday evening Concentrate held the ‘Burn Your Brochures’ seminar at the EPIC building in Christchurch. Over 100 Canterbury professionals attended

IT industry: Go fast or die slow

IT industry: Go fast or die slow

Software is fast becoming a distinctive part of New Zealand’s export economy, helping to reduce our dependence on agricultural industries.

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