How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.

Why your tech business needs sales enablement now

Why your tech business needs sales enablement now

Sales enablement is defined as the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This makes the sales job easier, more transparent and more successful.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

How to be a tech selling legend on LinkedIn

How to be a tech selling legend on LinkedIn

LinkedIn is a powerful tool to connect with prospects, and eventually close them into customers (65% of B2B companies have acquired a customer through LinkedIn!). With so much potential, here’s my top 5 tips (from a marketing consultant’s perspective) on how to become a LinkedIn tech sales legend.

Achieving sales and marketing alignment with an SLA

Achieving sales and marketing alignment with an SLA

Sales and marketing alignment is something that, while difficult, provides companies with many benefits if it works well. It’s quite a common thing for businesses to not have sales and marketing on the same page. We look at bringing the teams together through a service level agreement (SLA).

Rebooting Sales and Marketing

Rebooting Sales and Marketing

To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.

That long, slow sales lunch is finally dead

That long, slow sales lunch is finally dead

In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?

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