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    International recognition for Concentrate’s partnership with HubSpot

    International recognition for Concentrate’s partnership with HubSpot

    Last week Concentrate Ltd.’s lead generation story was featured by Boston-based Inbound Marketing company HubSpot.

    Infographic #3: Indirect vs. direct lead generation tactics (NZ vs USA)

    Infographic #3: Indirect vs. direct lead generation tactics (NZ vs USA)

    Benchmarks from USA tech companies show indirect tactics deliver 80% of their sales leads, compared to 23% for the average Kiwi tech company.

    It's not about the jersey

    It's not about the jersey

    Irrespective of what they say in the brand endorsements and the numerous advertisements, the All Blacks’ success is not due to jerseys or sports drinks.

    Infographic #2: Who's buying New Zealand's tech products?

    Infographic #2: Who's buying New Zealand's tech products?

    According to the 2014 Market Measures report, 77% of Kiwi tech companies are exporting.

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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    Concentrate helps technology companies accelerate their growth by successfully marketing their products.

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