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LinkedIn is a powerful tool to connect with prospects, and eventually close them into customers (65% of B2B companies have acquired a customer through LinkedIn!). With so much potential, here’s my top 5 tips (from a marketing consultant’s perspective) on how to become a LinkedIn tech sales legend.

Sales and marketing alignment is something that, while difficult, provides companies with many benefits if it works well. It’s quite a common thing for businesses to not have sales and marketing on the same page. We look at bringing the teams together through a service level agreement (SLA).

TechCity NZ HUG is a HubSpot User Group for New Zealand hi-tech companies. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.

To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.

In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?