HubSpot has kept the innovation rolling with a hefty list of updates across May and June. From AI-powered social media tools to smarter sales dashboards and beefed-up customer success features, we’ve cherry-picked the updates we think matter most for your team
Smarter lead scoring
Building accurate lead scoring models just got faster with AI-powered frequency suggestions and the ability to score based on missed actions (negative scoring). You can now assign higher scores to actions taken frequently, and deduct points when contacts miss key engagement steps.
"Smarter scoring means smarter selling. With these updates, your sales team can focus on leads that matter most."
Holly Spence
Head of HubSpot Success Services
"This gives sales teams the data they need, when they need it - no more guesswork or wasted time digging through reports."
Nathan Jessup
Business Development Manager
*Available to all Sales Hub Pro+ customers
Smart CRM: stage-calculated properties
Out-of-the-box properties now automatically calculate how long deals or tickets stay in each pipeline stage. You’ll get insights into your pipeline velocity without needing custom properties or formulas.
"This turns buried data into instant insights. Better pipeline visibility = better process decisions."
Nathan Jessup
Business Development Manager
*Available to all hubs and tiers
Multi-Hub Updates: automation overview
Your new automation command centre. This dashboard pulls together performance data from workflows, sequences, and more. It’s a major time-saver for admins trying to get a bird’s-eye view."It’s your new automation control room. Great for spotting what’s working, and what’s holding you back."
Achan Bedi
Chief Growth Officer
*Available to all HubSpot Pro+ customers
HubSpot deep research connector
A powerful new AI connector enables advanced analysis of your CRM data. It lets you apply powerful, research capabilities to your own customer data from HubSpot that go far beyond surface-level reporting.
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"It’s like having a data analyst on demand. For clients who need next-level insights, this is fantastic."
Holly Spence
Head of HubSpot Success Services
*Available to all HubSpot Enterprise customers
"It's an easy win for email optimisation. Stop guessing which list works best."
Holly Spence
Head of HubSpot Success Services
*Available to all hubs and tiers
Better buyer intent tracking
Track buyer intent across multiple domains, use more criteria to define it, and retroactively capture high-intent visitors with the new backfill feature. That means more complete and flexible intent data.
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"Intent data just got a serious upgrade. For B2Bs, this means you’re not just capturing interest, you’re staying one step ahead."
Achan Bedi
Chief Growth Officer
*Available to all hubs and tiers
Service Hub: custom health scores
You can now create your customer health scoring models using any property or interaction. Spot churn risks early and trigger interventions before it’s too late.
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"No more flying blind on churn risk. Custom health scores let you take proactive steps to keep customers happy."
Hadyn Dabb
Customer Success Coordinator
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HubSpot November 2024 Updates: Concentrate’s Highlights
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HubSpot February 2025 Updates: Concentrate’s Highlights
