SEO and the importance of an effective domain name

SEO and the importance of an effective domain name

Choosing a domain name isn’t always as simple as it sounds. There are a number of things that you must take into account to ensure your website is branded well, achieves good SEO, and you don’t run in

Around the world, video is king

Around the world, video is king

So, where in the world is content most popular? Which countries prefer video, and which are using Facebook the most? Last year, HubSpot conducted a consumer trends survey to find out what's popular an

Is that newsletter subscription really a lead?

Is that newsletter subscription really a lead?

All of Concentrate’s clients using HubSpot keenly observe the quantity and quality of leads coming in through the system. So keenly, that a few have pointed out recently that since HubSpot classifies

How can tech companies put a rocket up their sales in 2018?

How can tech companies put a rocket up their sales in 2018?

Rocket Lab may now be a US company, but that’s simply a reflection of how successful Beck and his team have been at attracting incredible commercial support for their technologically breath-taking ven

Our top 5 Kiwi tech marketing articles from 2017

Our top 5 Kiwi tech marketing articles from 2017

From the 43 articles Concentrate posted in 2017, these were our most read. We were interested to see that last year, three out of five of our most popular posts were dedicated to top New Zealand tech

Top 10 NZ tech sector sales & marketing stats - 2017

Top 10 NZ tech sector sales & marketing stats - 2017

As the sun sets on 2017, you might be finding your news sites and social media feeds inundated with ‘top’ lists; the top 10 movies of the year, the top 10 Google searches, or the top Twitter trends fo

Concentrate consultant, Patrick Keo, elected for Canterbury Tech 2018 committee

Concentrate consultant, Patrick Keo, elected for Canterbury Tech 2018 committee

We are proud to announce that our Marketing Consultant (Design Lead), Patrick Keo, has been voted in as a new Canterbury Tech committee member for 2018. Canterbury Tech (formerly known as Canterbury S

Tracking the tech sector’s ups and downs in 2017

Tracking the tech sector’s ups and downs in 2017

Over the past eight years Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others. The ongoing mission of Market Measures is monitor what is going up and

Newstalk ZB - Tech companies should be using more tech to drive sales

Newstalk ZB - Tech companies should be using more tech to drive sales

"Compared to American companies, New Zealand companies are relying far too much on founders and on highly paid sales executives, and not nearly enough on all the modern online marketing and sales tool

iStart - Productivity bites tech sector

iStart - Productivity bites tech sector

Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally

Page 5 of 47 « First « 1 ... 3 4 5 6 7 ... 47 »