Scaling tech companies with HubSpot

Accelerate growth in the tech sector with a unified CRM platform built for modern tech businesses.

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Fuel your tech companies' growth with HubSpot

Tech companies face complex challenges, long sales cycles, multiple stakeholders, and pressure to scale fast. Concentrate has spent 20 years helping B2B tech businesses overcome these hurdles with HubSpot, aligning teams and driving smarter growth.

Disconnected

Disconnected tools.

Multiple platforms for email, CRM, support, and content create silos. No single source of truth.
Upgrade to an integrated tech stack  →
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Generating quality leads.

Difficult to attract and convert the right leads, especially with niche markets and long buying cycles.
Learn how inbound tools can help →

Visibility

Lack of visibility into performance.

Sales and marketing teams struggle to track performance, ROI, or campaign effectiveness in real-time.
Get clarity on your pipeline & performance →
Inefficiency

Misalignment in teams.

No clear hand-off process between sales and marketing, conflicting goals, and leads getting lost between teams.
Work from the same playbook  →
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Unify your tools with HubSpot

Tech businesses often rely on a patchwork of platforms for example, email tools, CRMs, ticketing systems, analytics dashboards.  This creates a fragmented view of prospects and customers. With HubSpot, Concentrate helps tech companies consolidate their tools, data, and workflows into one connected platform. HubSpot integrates with leading SaaS tools, product analytics, and billing platforms, giving your team a single source of truth. Our expert implementation ensures you eliminate silos, streamline operations, and gain a full-funnel view of every customer interaction—from demo request to support ticket.

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Generate better leads, more consistently

Long sales cycles, technical buyers, and global competition make lead generation a constant challenge for SaaS and tech companies. HubSpot gives you the tools to attract high-quality leads through content, SEO, paid media, and lead magnets, all connected to smart forms and automated nurture paths. Concentrate helps build inbound strategies that help tech brands reach the right audiences at the right time with tailored messaging. With lead scoring and behavioural data built into the HubSpot ecosystem, your sales team knows exactly who’s ready for a conversation and who needs more nurturing.

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Personalise your communication and grow your membership

With HubSpot, membership organisations can deliver highly personalised communication at scale—turning data into deeper connections. By capturing rich member insights in one place, HubSpot enables tailored content, targeted email campaigns, and timely follow-ups based on behaviour, preferences, and lifecycle stage. Whether it’s welcoming new members, promoting events, or encouraging renewals, organisations can engage the right people with the right message at the right time. This level of personalisation not only enhances the member experience but also drives stronger engagement, retention, and sustainable membership growth.

Learn more →

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Get full visibility across your funnel

Without clear insight into what's working, it's hard to optimise campaigns or scale your sales engine. HubSpot’s powerful dashboards and reporting tools give tech marketers and sales leaders the clarity they need, tracking everything from ad ROI and content performance to pipeline health and revenue attribution. Concentrate helps you set up reporting that reflects your business model, so you can measure what matters and act fast. With full funnel visibility, you can confidently invest in the activities that drive growth.

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Discover HubSpot your AI-powered customer platform with all the tools you need for marketing, sales, and customer service.

Tech companies we've worked with:

Migration from ‘app sprawl’ to consolidating on the HubSpot CRM platform.

Read how Squiz adopts HubSpot to dirve 50% improvement in marketing efficiency and 25% gain in sales efficiency.

Read More →

"It's very easy for the marketing team to share insights with the sales team. All three branches, whether they're organising or having their sales meetings, they use HubSpot as a single source of truth for all their sales activities and forecasting. It's a big win for us."
Lets chat
Cassandra Powell

GM of Marketing, Assurity

Cassandra Powell
“We had a CRM tool that the business very seldom trusted. From a sales team perspective, it was too complex, no-one trusted the data, so people stopped using it, and obviously the side effect of that was we couldn't get a proper picture of our customers and our sales pipelines.”
Lets chat
Jane Lowerson

Commercial Operations Manager, Squiz

Jane Lowerson

HubSpot success made simple

Whether you’re looking to get started on the HubSpot CRM platform or need help making the most of it, Concentrate offer services to help make it a success and ultimately, give you the tools you need to drive momentum in for your business.

HubSpot Technology Services
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Get started on HubSpot CRM

HubSpot Technology Services

Enabling fast time to value for new HubSpot projects.

Discover HubSpot
HubSpot Success Services
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Get more from your HubSpot CRM

HubSpot Success Services

Services that enable existing HubSpot users to maximise value from their investment.

Maximise HubSpot

What sales and marketing technology is right for your manufacturing business?

With the right technology, you can drive your sales and marketing more efficiently, and have better visibility of the results. In this eGuide, we outline the key components of a comprehensive sales and marketing tech stack, and the different products you can use to build it.

Build your tech stack

Helpful resources

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The Ultimate Guide to HubSpot for B2B Tech

A resource for tech companies looking to use HubSpot to drive growth

The Ultimate Guide to HubSpot for B2B Tech
Productivity

A practical guide to B2B lead generation for tech companies

Attract potential buyers from your target market and start guiding them along their buying journey.

A practical guide to B2B lead generation for tech companies

From our blog

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Time to shift your revenue generation from art to science?

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