B2B websites

Concentrate are experts in designing, building and managing lead generating websites for B2B tech companies.

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Generate more leads from your website

Growth comes from generating leads for your sales teams. A significant proportion of that demand should come through digital channels (SEO, PPC, email, social) and be converted on your website.

According to Market Measures, tech companies struggle at converting effectively beyond the 2,000 unique visitors per month mark. Your website should be the hub of lead generation activity, converting around 4% of traffic to leads.

B2B Websites

HubSpot CMS Hub

Concentrate uses the HubSpot Content Management System (CMS) Hub to develop B2B websites for tech companies.

HubSpot’s CMS is a combined CMS and CRM that enables you to personalise your entire customer's journey from their first visit to the website to every other interaction afterwards.

As your relationship grows with your customers, your website can evolve.

Try our website grader to identify your website's strengths and weaknesses

Research, design and planning

Modern CMS’ are powerful and user-friendly tools. To harness this power you need to clearly identify the business outcome of a new website, target personas, how it should look and feel, budget and timetable.

We help you create a rock-solid platform you need to create a website that operates as a lead generating machine.

Research, design and planning includes:

Web strategy and research

Web strategy and research

SEO/Keyword research

SEO/Keyword research

Stocktake existing website and digital assets

Stocktake existing website and digital assets

System architecture

System architecture

Wireframe and visual design

Wireframe and visual design

Project planning

Project planning

Recent website projects

watermetrics

Watermetrics

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Watermetrics
ocean beef website image

Ocean Beef

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Ocean Beef
Ryman Healthcare

Ryman Healthcare

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Ryman Healthcare
tait 2

Tait

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Tait
Yabble

Yabble

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Yabble
portainer

Portainer

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Portainer
rakon

Rakon

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Rakon
Equinox IT

Equinox IT

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Equinox IT
zero

ZeroHeightSafety

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ZeroHeightSafety

Who have we helped?

Concentrate used HubSpot CMS Hub to help Rose Batteries grow its authority online.

Rose Batteries' new website has not only created a better channel for lead generation but has enabled the team to streamline their entire sales process and match their digital presence with their physical one.

Product Excellence_1@2x-1

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Concentrate Socials FBLI (1)

Website build phase

Concentrate uses HubSpot’s Growth-Driven Design Methodology (GDD) to deliver a smarter approach to web design that reduces the frustration and risk of traditional web design. GDD is agile development or redesign of a website in intentional increments. Making continuous adaptations based on data and not labouring to make every element of your site perfect before leaving it to sit static online for a few years.

We partner with you to iteratively create a website platform that is easy to control and fits with your growth strategy.

Website build includes:

Develop website headlines and copy

Develop website headlines and copy

Source images aligned to brand

Source images aligned to brand

Create image library

Create image library

Select templates/themes

Select templates/themes

Implement style sheets

Implement style sheets

Create custom modules

Create custom modules

Page building

Page building

Related blog

Five ways to make your tech B2B website more engaging.

For most tech companies, your website plays a crucial role in generating leads and retaining them throughout the sales process. So how can you improve your site so that it is more engaging for visitors and makes them want to interact with it?.

Testing and go-live

As your digital front door, quality assurance is critical to a successful website project. This includes checking that the form and function of the website is consistent with the project plan, that the copy and imagery are approved, and that all technical setup activity (e.g. SEO optimisation) has been completed.

We work with your IT team to ensure a smooth go-live process.

Testing and go-live includes:

Site testing

Site testing

Go-live management

Go-live management

Integration with HubSpot Marketing Hub

Integration with HubSpot Marketing Hub

URL mapping

URL mapping

Project reviews

Project reviews

B2B websites are the heart of a company’s lead generation efforts. Read our guide to B2B lead generation.

Continuous improvement

The drive to improve productivity.

Go-live is the start, not the end of the website development process. You need to consistently add content to your website, while also reviewing analytics to identify opportunities for optimisation.

We can help consistently build your website, and implement improvements aimed at high rates of conversion.

Continuous improvement includes:

Performance monitoring and measurement

Performance monitoring and measurement

User data collection

User data collection

Identifying high impact actions

Identifying high impact actions

Ongoing tuning

Ongoing tuning

Book a B2B Website discovery session

Let's chat. We'd love to hear from you