Smart B2B Websites

Deliver a better customer experience and unlock your B2B websites true revenue generating potential with a HubSpot CRM-powered website.

The value of a HubSpot CRM-driven website

The value of a HubSpot CRM-driven website

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B2B sales aren't swift transactions; they're complex journeys, often with long sales cycles. A HubSpot CRM-driven website is a strategic asset for B2B businesses as it will give you the functionality and data to equip you to better navigate, and nurture leads through all the stages of a lengthy sales process.

Why Concentrate?

Concentrate’s passion is to grow more tech & manufacturing success stories

We’re not just a B2B website agency; we’re a revenue growth agency specialising in the HubSpot CRM Platform. What does that mean for you? We can help you achieve much more than just a professional-looking website. We’ll deliver one that’s functional, and informative too.

With our help, you can expect a website that not only attracts visitors but also converts them into loyal customers, ultimately leading to increased revenue and business growth. Let us help you unlock the full potential of your online presence and drive tangible results for your business.

HubSpot Diamond Certified Agency Partner
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Concentrate joins top 3% with HubSpot Onboarding Accreditation

We are now independently validated to deliver the largest and most complex HubSpot implementations.

We're pleased to announce that we've completed the rigorous requirements for HubSpot’s Onboarding Accreditation. HubSpot uses Accreditations to recognise members of its Solutions Partner Program who meet specific criteria that contribute to the growth of their customers.

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Concentrate reaches Diamond Partner Status

‘’As one of HubSpot’s first partners in Asia-Pacific, Concentrate has played a key role in our growth in this region. 

"Becoming a HubSpot elite solutions partner means Concentrate are ideally placed to continue their mission of helping B2B technology and SaaS companies grow better with the HubSpot CRM platform.’’

Brian Garvey, VP of the Solutions Partner Program for HubSpot.

Learn more →

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2021 sales
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Our B2B website services

Complete HubSpot CMS design and build

Complete HubSpot CMS design and build

  • Our full-monty service. If you’re looking to build a HubSpot CMS website from scratch this package is for you. From Research, design and planning to building, testing and deploying, our team will be with you every step of the way, and thereafter, to keep your website ahead of the curve.
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HubSpot CMS Website migration

HubSpot CMS Website migration

  • If you’re already happy with the appearance of your website but feel that the back-end functionality is lacklustre, then a HubSpot CMS migration might be what you’re looking for. We’ll help you migrate from your existing CMS platform onto the HubSpot CMS so you can get the best of both worlds.
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HubSpot CMS Maintenance and improvement

HubSpot CMS Maintenance and improvement

  • If you already have it all but need a helping hand to optimise and continuously improve your website – we can help with that too. Our team of experienced website developers, SEO and content specialists can help you maintain, update and make the most of your digital footprint.
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Test your website

If you’re serious about outranking your competition, building better customer relationships and seeing your sales roar, then you need to understand the strengths and weaknesses of your website. To help you do this, we’ve partnered with HubSpot to bring you a website grader tool.

Benefits of a HubSpot CRM-powered website

Holistic lead navigation

Intelligently manage lead interactions, from initial contact to conversion.

Personalised user experience

Tailor user experiences based on individual preferences and behaviours.

Data-driven decision making

Analyse user data to better understand customer behaviour, preferences, and pain points.

Efficient lead nurturing

Use website data to keep leads engaged until they are ready to make a purchasing decision.

Streamlined sales processes

Provide your team with a unified platform for managing leads, contacts, and deals.

Improved conversion rates

Guided by rich CRM insights, design a website that meets the specific needs of your target audience.

Enhanced customer retention

Help your sales team stay on top of upsell and cross sell opportunities with rich contact data.

Responsive to market changes

Real-time data and analytics allows businesses to quickly adjust tact based on emerging trends.

B2B websites we’ve built

Learn more about our B2B website services

B2B website design FAQs

What are the best practices of B2B web design?

Designing for your user personas is paramount. Align every decision with how it benefits your target audience. Prioritise user-centricity in your design choices for a compelling B2B web experience.

What role does content play in B2B website design?

Content is the backbone of B2B websites. It serves not only to convey your messages effectively but also to address user queries and problems. Content, both in educational and expertise offerings, builds trust, establishes thought leadership, and fosters rapport with your audience.

How do you convert website visitors into customers?

Conversion hinges on user experience, strategic content, and a positive user journey. Tailor your website to guide visitors logically, addressing their needs at every step. Well-crafted content, intuitive design, and clear calls-to-action pave the way for successful conversions.

How do you approach user experience and user interface design?

Our approach centres on understanding user personas and creating an experience that resonates with them. A thoughtful blend of user-centric design and intuitive interfaces ensures an enjoyable journey for every visitor.

What are the key elements of a successful B2B website?

Key elements include user-centric design, compelling content, clear navigation, and strategic calls-to-action.

What are the stages of website development?

Website development progresses through key stages — research, design, planning, build, testing/go-live, and continuous improvement. Each stage plays a crucial role in creating a website that aligns with user needs, business goals, and ongoing optimisations for sustained success.

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