When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.
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Entries are now open for the 2019 NZ Hi-Tech Awards. Here's why we think you should enter.
As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.
Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.
An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…
You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.
The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.
The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.
Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.
If you’re doing business online, it’s worth talking to your lawyer to ensure you’ve got the following points covered. We’ve created an easy checklist of 5 legal must haves for your new website.