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In a series of video interviews, Owen Scott, Concentrate’s Managing Director, talks with Matt Aird, the CEO of Sales Science. Matt and the Sales Science team help B2B companies get more meetings with their ideal prospects, using sophisticated outbound sales programmes that combine the best people,…

For many Kiwi tech businesses, the sales and networking opportunities afforded by trade shows in offshore markets are invaluable; it forms their main source of lead generation.

A practical how-to for creating sustained lead generation

PTminder wanted to increase the momentum of its flywheel by improving the process of gathering customer endorsement. Concentrate developed a creative approach using the HubSpot platform to achieve a 90% decrease in publication time and a 93% increase in customer advocacy.

When engineering business ENI decided to digitise their sales processes, Concentrate deployed HubSpot to take them on the journey.

Covid-19 lockdown update: Concentrate ready and willing to help

Many businesses are getting ready to become virtual as the virus spreads. We've put together a guide to help keep you productive in your home office

A unicorn is typically defined as a legendary creature known to possess magical abilities. When applied to the concept of sales, too many of us in the tech industry hunt for sales unicorns that can do it all – from cold calling and crafting marketing emails, through to pitching solutions and…

Traditional web design sets us up to fail before the project even kicks off. The playbook is broken.

Is there still a place for offline lead generation tactics in 2020? According to the Market Measures survey, Kiwi tech companies are still investing in offline tactics to generate leads, especially from events.