2 min read
July 18, 2025
Why combining Aircall, WhatsApp and HubSpot is a smart move
3:30

With nearly 2 billion users accesssing the WhatsApp messenger on a monthly basis and an impressive 98% open rate, high click-through and high conversion rates, it’s no wonder businesses are moving fast to integrate WhatsApp into their comms stack.

If your business is serious about scaling customer engagement, it's time to think beyond just phone and email.

With billions of people using WhatsApp daily and expecting fast, personalised responses, integrating it into your sales and support stack is no longer a nice-to-have. It's essential.

Why Aircall?

Aircall is a modern cloud-based phone system built for support and sales teams. Unlike traditional telephony systems, Aircall is designed to be intuitive, flexible, and fully integrated with your business tools. It supports:

  • Calls, SMS, and now WhatsApp messaging

  • A shared inbox and call routing to keep teams in sync

  • Real-time analytics and call recordings for better training and oversight

  • Seamless integrations with CRMs like HubSpot

In short, it’s the kind of phone system you actually want your team using.

Why WhatsApp in Aircall?

Aircall’s WhatsApp integration brings those conversations directly into your existing call and SMS workflows, so your team can:

  • Send and receive WhatsApp messages using your existing Aircall numbers

  • View all communication—calls, SMS, and WhatsApp—in one shared interface

  • Assign, tag, and template conversations for faster resolution

  • Maintain consistent branding and fast response times without switching tools

How it Works with HubSpot

This is where things get really powerful.

Aircall integrates directly with HubSpot, meaning every WhatsApp message, phone call, and SMS can be:

  • Automatically logged against contact, company, deal, or ticket records

  • Used to trigger workflows like creating a ticket, assigning a task, or sending a follow-up email

  • Included in your HubSpot reports for deeper insight into how your team communicates

  • Managed using HubSpot's full CRM context, with contact ownership and timeline visibility baked in

The result? No dropped conversations, faster response times, and a single source of truth for every customer interaction.

Reach customers anywhere, instantly - Message customers around the globe directly from your existing Aircall setup. Send text, media, and responses through WhatsApp using your business phone numbers—no extra tools needed.

Boost efficiency with real-time messaging - Handle multiple customer conversations at once with shared inboxes, branded templates, and fast response capabilities—helping your team deliver quicker, more consistent service.

Keep interactions in one place  - Keep every interaction—calls, SMS, and WhatsApp—in one central place. No more switching between platforms. Use the same Aircall number for calling and WhatsApp messaging to simplify workflows.

Personalised, Contextual Engagement - Draw on customer history to send tailored, relevant WhatsApp messages that strengthen relationships. Deliver fast, personalised service that feels truly 1:1—at scale.

Ready to See It in Action?

If you’d like to see how WhatsApp in Aircall works alongside HubSpot—or talk through how it could benefit your team—get in touch with us at Concentrate. 

Contact us today to learn more.

 

Find out more about Aircall

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