Concentrate can help you become visible online, and employ digital tactics to attract, nurture and convert sales leads. You can achieve a more efficient sales process, freeing up your sales team to focus on conversion instead of lead generation.30 Great Ideas For Generating Leads Online
In this digital marketing world there is still a place for well-planned and executed traditional lead generation activities. Our clients continue to experience success with tradeshows, direct marketing and PR.
However, it is critical to ensure that traditional, offline activity is well integrated with your digital strategy.Marketing Communications Brief
Traditional sales collateral is less and less effective, replaced by information focussed on helping the customer buy.
For technology companies quality content is critical to the sales process, particularly in a complex B2B environment. Concentrate are specialists in taking your insights and turning them into lead generating content.HubSpot buyer's journey chart
At Concentrate we have chosen to partner with HubSpot, a Boston-based provider of marketing automation technology.
Using this platform makes your sales process from initial lead generation right through to conversion to customer and beyond visible.Hubspot / Concentrate case study Lead Generation Methodology
How online lead generation can transform the efficiency of how you can sell your tech product.Click to Download
Your lead generation checklist.Click to Download
Owen discusses the key themes of the 2015 Market Measures report.Click to Download
Blogging is an important tool in the marketing toolkit for technology companies.Click to Download