Lead Generation

Want to reduce your cost of sale?

A ‘lone wolf’ mind-set dominates our approach to selling technology products. Companies rely on their sales team to do everything from finding prospects through to securing a sale, resulting in a high cost of sales and associated long sales cycles.

Concentrate helps you take a ‘wolf pack’ approach to sales. Deploy online and offline strategies to finding, nurturing and qualifying sales leads for the sales team to then convert into customers.

After evaluating several technologies, we decided to partner with the world's leading inbound marketing software provider, Boston-based HubSpot. Having qualified as a gold partner, Concentrate is now a key agency for HubSpot in Asia-Pacific and is bringing huge benefits to the marketing programmes of local technology companies.

LEAD GENERATION METHODOLOGY

Inbound is about creating and sharing useful content with your target market. Concentrate use an inbound marketing methodology to drive our online lead generation programmes.

lead generation methodology

Digital lead generation

If you are not participating in the digital part of the sales process you are increasingly invisible. This is especially true for firms selling hi-tech products and services.

Concentrate can help you become visible online, and employ digital tactics to attract, nurture and convert sales leads. You can achieve a more efficient sales process, freeing up your sales team to focus on conversion instead of lead generation.

30 Great Ideas For Generating Leads Online

LEAD GENERATION SERVICES INCLUDE:

Digital marketing strategy
Website development
Social media setup and management
Content research and planning
Campaign management and reporting
Paid search advice and services
Lead scoring

Website reviews
Social media strategy
Campaign design and planning
Content writing and design
Email marketing
Digital analytics advice and development
Persona development

Traditional Lead generation

The shift to digital is accelerating, but well planned and executed offline programmes are still delivering quality leads.

In this digital marketing world there is still a place for well-planned and executed traditional lead generation activities. Our clients continue to experience success with tradeshows, direct marketing and PR.

However, it is critical to ensure that traditional, offline activity is well integrated with your digital strategy.

Marketing Communications Brief

MARKETING SERVICES INCLUDE:

Tradeshow research and planning
Tradeshow lead capture services
Collateral development
Media launches and releases
Brand development
Direct marketing strategies
Managing sponsorship

Stand design and production
Event planning and management
Media outreach
Media monitoring
Telemarketing campaigns
Direct mail programmes
Print and media advertising

Marketing content

Genuinely useful content is at the heart of any modern marketing programme.

Traditional sales collateral is less and less effective, replaced by information focussed on helping the customer buy.

For technology companies quality content is critical to the sales process, particularly in a complex B2B environment. Concentrate are specialists in taking your insights and turning them into lead generating content.

HubSpot buyer's journey chart