Want more sales leads, more qualified, more often?

If you're a tech company then Concentrate is the perfect fit.
Tech is all we do, and what we know.

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WE HELP NEW ZEALAND’S SMARTEST TECHNOLOGY FIRMS FIND AND GROW MARKETS FOR THEIR PRODUCTS.

From uncovering the most profitable market segments, to sharpening your value proposition through to implementing engaging, productive lead generation campaigns, we can help.

STRATEGIC MARKETING

STRATEGIC MARKETING

Gain clarity about how best to take your technology solution to market. We help you answer your toughest marketing questions quickly and with confidence.

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LEAD GENERATION

LEAD GENERATION

We can help get more people using your innovations. Whether it’s digital - leveraging the HubSpot marketing automation platform - or traditional methods, we build and execute measurable lead generation programmes.

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SALES SERVICES

SALES SERVICES

Empower your sales team with the tools to transform their productivity. Helping them sell more efficiently, by supporting them with process improvement, technology and content.

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MARKETING TECHNOLOGY

MARKETING TECHNOLOGY

Technology is transforming the efficiency of marketing and sales, from automating lead generation through to empowering sales with lead intelligence. We can help design, implement and manage the best technology. And we’re HubSpot experts.

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INDUSTRY FOCUS

We believe market focus is what drives successful technology companies, and it’s a philosophy we’ve adopted in our own business. Tech is all we do, and what we know.

SOFTWARE/SAAS

SOFTWARE/SAAS

We know what makes software businesses tick, and how to help them grow.

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ELECTRONICS

ELECTRONICS

From defining market positioning to building channel development programmes, we can help.

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Specialised Manufacturing

Specialised Manufacturing

Need help boiling down complex products into workable commercial propositions, and then generating demand for that offer?

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IT SERVICES

IT SERVICES

Helping services businesses stand out from the crowd is key. We know how.

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Nine growth hacks for Kiwi tech companies

Market Measures 2018 - Insights from top Kiwi and US firms on driving growth through sales and marketing.

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VIEW OUR WORK

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TechCity HUG - Using HubSpot for sales efficiency: A case study

Christchurch, Tuesday 27 November 2018

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Blog Latest

The metrics that matter

Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

An evolving lead generation toolkit

Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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About

Concentrate helps technology companies accelerate their growth by successfully marketing their products.

Hubspot Certified Partner Hubspot Impact Award  Hubspot_ImpactAwards_2018_CategoryLogos_InboundGrowthStory-01-1NZ Tech Membership

 

Professional Service Finalist