Tradeshows still going strong

Tradeshows still going strong

While you can find and initiate relationships online, for many businesses selling complex products B2B, you need to meet with people to secure a deal.

Don’t waste your time on dead end leads

Don’t waste your time on dead end leads

Every sales force has limited resources, so it makes sense to focus those resources on the highest quality leads that are most likely to result in a sale.

Subtlety, patience needed to woo customers

Subtlety, patience needed to woo customers

By taking more of a wooing approach you can nurture a prospective customer until they are ready to actually go on a ‘‘date’’ and buy.

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