Last week's New Zealand Innovation Awards yet again showed there is no shortage of imagination and endeavour amongst our hi-tech sector.
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HubSpot have just published their annual “State of Inbound Marketing” study, which is a fascinating look at the best practice in this area.
‘‘Blogging’’ sometimes seems like the equivalent of a teenage school girl’s diary, endless posts about minutiae in which only the writer is interested.
Although Kiwi tech firms are selling all over the world, they are just not executing their digital marketing techniques in the same way as the US.
According to the latest Market Measures survey, New Zealand is far behind the US when it comes to technology exporters.
The responses from the survey of 323 New Zealand technology companies have been collated into an analysis of best practices in sales and marketing.
According to social media experts Radium One, the All Blacks have the strongest ‘social score’ of any rugby playing nations.