Kiwi technology innovators entering global gunfight lightly armed

Kiwi technology innovators entering global gunfight lightly armed

Last week's New Zealand Innovation Awards yet again showed there is no shortage of imagination and endeavour amongst our hi-tech sector.

What state is marketing in?

What state is marketing in?

HubSpot have just published their annual “State of Inbound Marketing” study, which is a fascinating look at the best practice in this area.

Indulgent or smart marketing?

Indulgent or smart marketing?

‘‘Blogging’’ sometimes seems like the equivalent of a teenage school girl’s diary, endless posts about minutiae in which only the writer is interested.

Digital marketing for NZ tech companies

Digital marketing for NZ tech companies

Although Kiwi tech firms are selling all over the world, they are just not executing their digital marketing techniques in the same way as the US.

Kiwi tech firms undergunned in digital marketing battle

Kiwi tech firms undergunned in digital marketing battle

According to the latest Market Measures survey, New Zealand is far behind the US when it comes to technology exporters.

Kiwi tech underequipped in digital marketing battle

Kiwi tech underequipped in digital marketing battle

The responses from the survey of 323 New Zealand technology companies have been collated into an analysis of best practices in sales and marketing.

The world cup of marketing

The world cup of marketing

According to social media experts Radium One, the All Blacks have the strongest ‘social score’ of any rugby playing nations.

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