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    Checking that you hit the target

    Checking that you hit the target

    Measuring the effectiveness of your marketing is one of the most important aspects of your entire programme.

    Sale away: Get on board with purposeful content

    Sale away: Get on board with purposeful content

    Long weekends are opportune times for middle-aged men to get boat envy.

    Considered, relevant marketing pays off in world of goldfish attention spans

    Considered, relevant marketing pays off in world of goldfish attention spans

    Conventional marketing wisdom says consumers are so time starved we need to grab their attention with ever more hyperbole, strident claims and noise.

    How being a Content Machine can help your Sales

    How being a Content Machine can help your Sales

    HubSpot is one of the world’s top marketing automation software providers.

    Tech Companies: How much should you invest in Sales and Marketing?

    Tech Companies: How much should you invest in Sales and Marketing?

    The results of the MarketMeasures 2015 survey are out and now you can see how tech firms in New Zealand are doing when it comes to tech sales and marketing.

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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    Concentrate helps technology companies accelerate their growth by successfully marketing their products.

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