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    Putting the wind in our tech sector sails

    Putting the wind in our tech sector sails

    While we celebrate the achievements of our boys on the water, we should also spare a wave and a woohoo for our growing and diverse ‘tech team New Zealand’.

    Concentrate’s hi-tech heroes series: RedShield

    Concentrate’s hi-tech heroes series: RedShield

    In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017

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    Changing your tech marketing game

     

    How can your tech company generate more leads in 2019?

      The data shows your marketing team is probably not delivering enough Leads are potential customers – that’s the simplest way to describe them. They’re people who’ve shown an interest in what you’re selling, whether it’s via Facebook, email, attending an event etc. And there are any number of ways that leads can be generated, especially in this digital age. Lead ‘poverty’ for tech firms When it comes to sales and marketing, it’s the job of the..

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