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    Putting the wind in our tech sector sails

    Putting the wind in our tech sector sails

    While we celebrate the achievements of our boys on the water, we should also spare a wave and a woohoo for our growing and diverse ‘tech team New Zealand’.

    Concentrate’s hi-tech heroes series: RedShield

    Concentrate’s hi-tech heroes series: RedShield

    In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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