
The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies
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The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies
What does GDPR mean for Kiwi tech exporters? Working in a B2B environment, based on the other side of the planet, how will it change what we do and the way we capture and store our clients’ data? Lik
There’s over 500 events happening across New Zealand from 19 – 27 May 2018 to celebrate and educate Kiwi tech professionals and enthusiasts. Here’s a couple we recommend attending if you are in Christ
Where you are targeting a relatively small number of prospective customers with a relatively large offer, Account Based Marketing (ABM) is an effective strategy. So what is account based marketing and
Effective content marketers know how to ‘sweat’ their material for maximum lead generation benefit. If you’ve worked hard to create content that turned out to be engaging, informative, and ultimately
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The data shows your marketing team is probably not delivering enough Leads are potential customers – that’s the simplest way to describe them. They’re people who’ve shown an interest in what you’re selling, whether it’s via Facebook, email, attending an event etc. And there are any number of ways that leads can be generated, especially in this digital age. Lead ‘poverty’ for tech firms When it comes to sales and marketing, it’s the job of the..
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