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There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?
40% of Kiwi tech companies identify Sales Efficiency as their No.1 obstacle to faster growth* and a third of them use no sales enablement technologies at all. Yet, we have a lead-to-customer conversion rate of 38%. This when the global benchmark for B2B technology sales is close to 10%*.
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Why is HubSpot the CRM of choice for New Zealand tech companies?
A quarter of Kiwi tech companies use HubSpot as their CRM platform Most Kiwi tech companies (84% according to the Market Measures study) use a CRM to manage their sales activity, with HubSpot the..
The Pros and Cons of Outsourcing B2B Lead Generation
Does your marketing team have what it takes to slam dunk sales leads? Is it time to evaluate your lead gen game plan? Take our Tech Marketing Benchmark Quiz to find out! If you're serious about..
Concentrate helps technology companies accelerate their growth by successfully marketing their products.
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