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There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?
40% of Kiwi tech companies identify Sales Efficiency as their No.1 obstacle to faster growth* and a third of them use no sales enablement technologies at all. Yet, we have a lead-to-customer conversion rate of 38%. This when the global benchmark for B2B technology sales is close to 10%*.
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HubSpot launches CMS Hub – a game-changer for tech marketers
A better way for marketers to develop and maintain lead generation focused B2B websites For any tech company, their business website is one of the central cogs in the lead generation machine...
Does content marketing help lead generation for B2B tech buyers?
Since the advent of the internet, consumers have been using it to support their buying decisions. In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it..
Concentrate helps technology companies accelerate their growth by successfully marketing their products.
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