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One of the major constraints on Kiwi tech firms growing bigger, faster is sales efficiency - how they can sell more of their innovations at a lower cost. Often, this is because marketing teams aren’t delivering enough qualified leads to the sales team.

Quality written and visual content not only generates leads, but will help to increase sales.

When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.

As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.

Sales enablement is defined as the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This makes the sales job easier, more transparent and more successful.

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.