You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.
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The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.
Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.
Sales enablement is defined as the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This makes the sales job easier, more transparent and more successful.
If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.
Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.
There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?
Effective content marketers know how to ‘sweat’ their material for maximum lead generation benefit. If you’ve worked hard to create content that turned out to be engaging, informative, and ultimately
Why has content marketing become a more effective and popular choice than traditional marketing methods such as print, radio and television? Because Google's the first place that people look when they
So, where in the world is content most popular? Which countries prefer video, and which are using Facebook the most? Last year, HubSpot conducted a consumer trends survey to find out what's popular an