There is no shortage of brilliant innovations across the tech sector. The challenge for many of these businesses is how to sell these products and services profitably, and at scale. Becoming as efficient as possible in your selling is key.
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Learn how content marketing supports lead generation. Provide your audience with the information they need to help them explore and clarify their business problems, showing them how to effectively solve their pain points and challenges, and then get them interested in what you're selling.
Many businesses are getting ready to become virtual as the virus spreads. We've put together a guide to help keep you productive in your home office
Building relationships is essential for sales and marketing. How do relationships begin? With a conversation.
Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.
One of the major constraints on Kiwi tech firms growing bigger, faster is sales efficiency - how they can sell more of their innovations at a lower cost. Often, this is because marketing teams aren’t delivering enough qualified leads to the sales team.
Quality written and visual content not only generates leads, but will help to increase sales.
When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.
As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.
You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.