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Traditional forms of marketing, which try to ‘interrupt’ a target audience, are less effective than they once were for reaching prospects and converting leads into customers.
INBOUND is an annual experience uniting curious, question-asking professionals with big-name and break-out industry thinkers, and boundless education sessions.
Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.
HubSpot CRM is a simple, easy to use product that can make a real difference to your sales team. Here are six features that I like most about HubSpot CRM.
The tech sector is now NZ’s 3rd largest industry. The ongoing mission of the Market Measures survey is to answer the question, how can it grow bigger, faster? Each year we focus on discovering how sales teams can achieve more, by having a better supply of qualified leads, or by being more efficient.
To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.
To grow your business in 2018 sales and marketing need to work together to ensure your sales teams have a better supply of qualified leads and your sales teams are more efficient in their selling. In
Over the past eight years Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others. The ongoing mission of Market Measures is monitor what is going up and
While SaaS companies are the best at tracking their lead generation metrics, every tech company should be measuring the effect of marketing on sales.