We’re on the hunt for a new Digital Marketing Specialist for our growing team

We’re on the hunt for a new Digital Marketing Specialist for our growing team

This is a varied position and would be well suited to an energetic, dynamic, highly organised Digital Marketing Specialist interested in gaining deeper skills and knowledge in the application of digital marketing technology.

The importance of buyer personas to lead generation implementation – tell someone who cares

The importance of buyer personas to lead generation implementation – tell someone who cares

A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.

HubSpot launches CMS Hub – a game-changer for tech marketers

HubSpot launches CMS Hub – a game-changer for tech marketers

Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

[VIDEO] Seven key outbound and inbound metrics to measure

[VIDEO] Seven key outbound and inbound metrics to measure

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

[VIDEO] How to prioritise which sales leads to follow-up

[VIDEO] How to prioritise which sales leads to follow-up

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

[VIDEO] Why your tech company should hire a BDR

[VIDEO] Why your tech company should hire a BDR

In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.

[VIDEO] Scaling sales – moving away from the founder

[VIDEO] Scaling sales – moving away from the founder

In a series of video interviews, Owen Scott, Concentrate’s Managing Director, talks with Matt Aird, the CEO of Sales Science. Matt and the Sales Science team help B2B companies get more meetings with their ideal prospects, using sophisticated outbound sales programmes that combine the best people,…

How to implement a lead generation campaign for your tech business

How to implement a lead generation campaign for your tech business

A practical how-to for creating sustained lead generation

A new approach to SEO for Kiwi B2B tech businesses

A new approach to SEO for Kiwi B2B tech businesses

Google is the go-to tool for anyone searching for... well, anything.

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