[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

[VIDEO] Seven key outbound and inbound metrics to measure

[VIDEO] Seven key outbound and inbound metrics to measure

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

[VIDEO] How to prioritise which sales leads to follow-up

[VIDEO] How to prioritise which sales leads to follow-up

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

[VIDEO] Why your tech company should hire a BDR

[VIDEO] Why your tech company should hire a BDR

In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.

[VIDEO] Scaling sales – moving away from the founder

[VIDEO] Scaling sales – moving away from the founder

In a series of video interviews, Owen Scott, Concentrate’s Managing Director, talks with Matt Aird, the CEO of Sales Science. Matt and the Sales Science team help B2B companies get more meetings with their ideal prospects, using sophisticated outbound sales programmes that combine the best people,…

How to implement a lead generation campaign for your tech business

How to implement a lead generation campaign for your tech business

A practical how-to for creating sustained lead generation

A new approach to SEO for Kiwi B2B tech businesses

A new approach to SEO for Kiwi B2B tech businesses

Google is the go-to tool for anyone searching for... well, anything.

Boost B2B lead generation with a creative content marketing strategy

Boost B2B lead generation with a creative content marketing strategy

Traditional forms of marketing, which try to ‘interrupt’ a target audience, are less effective than they once were for reaching prospects and converting leads into customers.

INBOUND19 – no cookie cutter learners at HubSpot’s major global event

INBOUND19 – no cookie cutter learners at HubSpot’s major global event

INBOUND is an annual experience uniting curious, question-asking professionals with big-name and break-out industry thinkers, and boundless education sessions.

The metrics that matter

The metrics that matter

Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.

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