A new approach to SEO for Kiwi B2B tech businesses

A new approach to SEO for Kiwi B2B tech businesses

Google is the go-to tool for anyone searching for... well, anything.

Boost B2B lead generation with a creative content marketing strategy

Boost B2B lead generation with a creative content marketing strategy

Traditional forms of marketing, which try to ‘interrupt’ a target audience, are less effective than they once were for reaching prospects and converting leads into customers.

INBOUND19 – no cookie cutter learners at HubSpot’s major global event

INBOUND19 – no cookie cutter learners at HubSpot’s major global event

INBOUND is an annual experience uniting curious, question-asking professionals with big-name and break-out industry thinkers, and boundless education sessions.

The metrics that matter

The metrics that matter

Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.

HubSpot CRM review: better than your average toasted sandwich maker

HubSpot CRM review: better than your average toasted sandwich maker

HubSpot CRM is a simple, easy to use product that can make a real difference to your sales team. Here are six features that I like most about HubSpot CRM.

It’s time to review the way we think about selling our technology

It’s time to review the way we think about selling our technology

The tech sector is now NZ’s 3rd largest industry. The ongoing mission of the Market Measures survey is to answer the question, how can it grow bigger, faster? Each year we focus on discovering how sales teams can achieve more, by having a better supply of qualified leads, or by being more efficient.

Rebooting Sales and Marketing

Rebooting Sales and Marketing

To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.

[VIDEO] 3 key ways to improve sales for tech companies in 2018

To grow your business in 2018 sales and marketing need to work together to ensure your sales teams have a better supply of qualified leads and your sales teams are more efficient in their selling. In

Tracking the tech sector’s ups and downs in 2017

Tracking the tech sector’s ups and downs in 2017

Over the past eight years Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others. The ongoing mission of Market Measures is monitor what is going up and

Six key lead gen metrics for Kiwi technology companies

Six key lead gen metrics for Kiwi technology companies

While SaaS companies are the best at tracking their lead generation metrics, every tech company should be measuring the effect of marketing on sales.

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