Tech is stepping up as a contributor to New Zealand’s economic growth, particularly as Covid-19 has decimated tourism as an export earner, and agriculture continues to battle climate change, protectionism and other obstacles.
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David Lindsay joins us to talk about Kiwi tech export growth strategies: both for small and large organisations.
Growing Tech aims to bring together a range of inspiring tech stories, insights and experiences from both ourselves and our industry peers.
5 tips to help B2B tech companies make the right choice when selecting a HubSpot agency.
This is a varied position and would be well suited to an energetic, dynamic, highly organised Digital Marketing Specialist interested in gaining deeper skills and knowledge in the application of digital marketing technology.
A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.
Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.
Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.
In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.
Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.