Four ideas for directors and investors driving growth in Kiwi tech companies

Four ideas for directors and investors driving growth in Kiwi tech companies

Tech is stepping up as a contributor to New Zealand’s economic growth, particularly as Covid-19 has decimated tourism as an export earner, and agriculture continues to battle climate change, protectionism and other obstacles.

Growing Tech Episode One - David Lindsay from Jade Logistics

Growing Tech Episode One - David Lindsay from Jade Logistics

David Lindsay joins us to talk about Kiwi tech export growth strategies: both for small and large organisations.

Growing Tech with Greg Williamson and Owen Scott

Growing Tech with Greg Williamson and Owen Scott

Growing Tech aims to bring together a range of inspiring tech stories, insights and experiences from both ourselves and our industry peers.

The ‘no dickheads’ test: Useful for the All Blacks and for B2B tech companies when selecting a HubSpot agency

The ‘no dickheads’ test: Useful for the All Blacks and for B2B tech companies when selecting a HubSpot agency

5 tips to help B2B tech companies make the right choice when selecting a HubSpot agency.

We’re on the hunt for a new Digital Marketing Specialist for our growing team

We’re on the hunt for a new Digital Marketing Specialist for our growing team

This is a varied position and would be well suited to an energetic, dynamic, highly organised Digital Marketing Specialist interested in gaining deeper skills and knowledge in the application of digital marketing technology.

The importance of buyer personas to lead generation implementation – tell someone who cares

The importance of buyer personas to lead generation implementation – tell someone who cares

A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.

HubSpot launches CMS Hub – a game-changer for tech marketers

HubSpot launches CMS Hub – a game-changer for tech marketers

Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

[VIDEO] Seven key outbound and inbound metrics to measure

[VIDEO] Seven key outbound and inbound metrics to measure

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

[VIDEO] How to prioritise which sales leads to follow-up

[VIDEO] How to prioritise which sales leads to follow-up

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

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