HubSpot Jan 2026 updates: Concentrate’s top picks

HubSpot has kicked off 2026 with a fresh set of product updates designed to help teams work smarter, not harder. As organisations reset goals and priorities for the year ahead, these January releases focus on practical improvements that reduce admin, improve data confidence, and make everyday workflows feel a little less clunky.

Rather than big, flashy changes, this update is all about momentum, tightening up the CRM experience, giving ops teams better safety nets, and helping sales, marketing, and service teams spend more time on meaningful work. Here are our favourite highlights from HubSpot’s January 2026 releases, plus a couple of industry-specific updates worth calling out.

Let’s dive into what our team are loving this month. 

Form submissions now show up on company records

Form submissions from all associated contacts are now visible directly on the company record timeline. No more clicking through individual contacts to piece together engagement — the full picture is now right where account teams expect it.

*available to all hubs and tiers

Image: HubSpot

This is a big win for account-based sales and marketing teams, making it easier to spot buying signals and understand how an organisation is interacting with your content.

Nathan Jessup

Business Development Manager

Rule-based automated tracking for intent signals

Intent tracking now supports rules that automatically start or stop tracking companies based on lifecycle stage, target account status, or list membership.

For more head to the HubSpot video or knowledge base.

*Now live for customers with HubSpot credits.

Image: HubSpot

You reduce manual effort and protect your intent credits by stopping tracking once a company becomes a customer — a practical optimisation that makes a real difference at scale.

Nathan Jessup

Business Development Manager

Enhancements to property creation during imports

This one’s a genuine time-saver. You can now create new properties directly during an import, rather than having to exit, set them up separately, and start again. There’s also a quick-save option when you realise mid-upload that a property wasn’t created in advance.

* Now live for all hubs and tiers.

Fewer interruptions, less admin overhead, and a much smoother import experience — especially for teams managing large or frequent data uploads.

Holly Spence

Head of HubSpot Success Services

Restore property edits for bulk changes

Ever had that sinking feeling after a workflow or import updates data it absolutely shouldn’t have? The new Restore Property Edits feature lets you bulk restore recent property changes made in the last seven days.

* Public beta for Enterprise customers with super admin permissions

This is a safety net for admins and ops teams. Mistakes happen — now they’re far easier (and faster) to undo without manual cleanup or panic.

Mevuni Mendis

Senior HubSpot Project Manager

Other notable January updates

A handful of smaller refinements also stood out this month:

• Help desk recent searches: Your three most recent searches are now front and centre for faster ticket navigation
• Report viewer full-screen mode & custom views: Cleaner views for focused analysis and presentations
• File manager drag-and-drop + marquee select: Bulk file management just got far less painful
• Automatic date format detection on import: Fewer errors, fewer re-imports, fewer headaches

Individually small, collectively powerful.

Manufacturing Highlight:
Signal-driven account engagement
From the January Industry Edit, manufacturing teams gain access to richer buyer intent signals — including indicators like company growth, mergers, or strategic changes. These insights help teams prioritise outreach based on real-world business movement, not guesswork.

Why it matters: In long sales cycles, timing is everything. These signals help manufacturing sales teams engage when change is already happening.

Finance Highlight:
Signal-driven account engagement
Finance and operations teams will appreciate the new regional reporting tabs (Public Beta). These allow reports to be grouped into logical views for different stakeholders — such as CFOs, regional managers, or leadership teams.

Why it matters: Less clutter, clearer insights, and faster access to the numbers that matter — without duplicating reports or building workarounds.

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