With HubSpot's annual conference, Inbound around the corner, now's the perfect time to keep your finger on the pulse of the latest updates and features. As always, HubSpot's monthly release is packed with innovations and advances to help users maximise their HubSpot investment. With so many releases and updates for each hub it's tricky to stay across it all, which is why our team of passionate HubSpotters have reviewed the latest and curated the highlights here for you.
"This is useful if you've scheduled posts outside of HubSpot—whether to take advantage of native platform features or to share something in real time directly on LinkedIn. With this new feature, your campaign reporting stays complete and nothing gets missed."
Holly Spence
Head of HubSpot Success Services
*available to all Marketing Hub Pro+ customers
Marketing Hub: IP-derived visitor country segmentation in Buyer Intent
Buyer Intent now lets you filter and segment companies based on the countries their visitors are coming from. This added geographic insight makes it easier to focus your outreach on regions showing the most interest and adapt your sales strategy to match.
“Being able to see where website interest is coming from means you can prioritise the right regions and tailor your outreach. This is a working smarter type feature.”
Nathan Jessup
Business Development Manager
*available to all hubs and tiers
Sales Hub: Manually score deals and companies
The Lead Scoring app now lets you manually assign scores to deals and companies—perfect for factoring in qualitative insights like strategic fit or gut feel. This helps your team focus on the opportunities that truly matter."This feature is helpful because not all valuable insights can be captured by automated rules. It also brings more flexibility and human judgement into the pipeline."
Ben Maxwell
Business Development Representitive
*available to all Sales Hub Pro+ customers
Service Hub: User-based ticket capacity limits by ticket type
Service managers can now set custom limits for how many open tickets each agent can handle, based on the type of enquiry like calls, messages, or emails. This helps prevent individual team members from being overwhelmed and ensures a more balanced, manageable workload across the support team.
Service Hub: Ticket routing engine: Update to balanced distribution and active call assignment
The updated ticket routing system now looks at all open tickets—rather than just the most recent ones—when distributing new cases. This ensures a more even workload across agents, helping to avoid overloading individuals and keeping your support operations running smoothly.
"Both of these updates are for busy or growing teams with high support volumes. These changes mean service managers can balance their team's capacity in a more nuanced way."
Liz Fradd
Customer Success Director
*available to all Service Hub Pro+ customers
"Sales, service, and ops teams handling high-volume or repeatable processes will benefit from this time-saving feature."
Hadyn Dabb
Customer Success Coordinator
"Teams with cross-funtional collaboration or shared responsibility on accounts will enjoy this feature."
Achan Bedi
Chief Growth Officer
Smart CRM: Bulk actions in smart properties
You can now update smart properties for entire lists or filtered views all at once. This bulk editing saves time, reduces manual data entry, and helps keep your CRM enriched with consistent, accurate information.
*available to all hubs and tiers
Smart CRM: Lists - filter by used in channel
You can now filter lists on the List Index page based on where they’re being used such as in workflows, emails, or campaigns. This makes it easier to manage your lists confidently without disrupting anything that’s currently live.
*available to all hubs and tiers
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