HubSpot October 2025 updates: Concentrate’s favourite new features

At Concentrate, we’re always exploring what’s new inside HubSpot and every month, there’s a lot. With so many features rolling out, it can be tough to keep track of what really matters for your business. That’s why our team handpicks the most valuable updates and tools that will actually make a difference to your sales, marketing and service performance. No noise, no overwhelm, just the good stuff, curated for busy B2B teams.

Let’s dive into what we’re loving this month. 

Here's our highlights from October's HubSpot releases and updates:

Marketing Hub

Preview segment (list) filters

This new feature allows you to see how many contacts qualify as you build your list rather than waiting till you've saved the list.  No more guesswork or list rebuilds.

*available to all hubs and tiers

Advanced segment builder enhancements

More flexible filtering = more accurate targeting, especially in smaller, niche markets like NZ.

*available to all hubs and tiers

Being able to refine and preview segments in real time means better targeting from the get-go making it ideal for teams who don’t have time for trial and error.

Holly Spence

Head of HubSpot Success Services

*Available to all Marketing Pro+ customers

Content Hub

Customise brand voice across multiple brands

If you manage multiple market identities (common in NZ B2B), each brand can now have its own AI voice and personality.

*available to all hubs and tiers

Brand consistency is everything and this keeps your AI agents on point with the right tone across every asset and every identity.

Holly Spence

Head of HubSpot Success Services

Sales Hub

Leads are now a standard CRM object 

Previously in Beta, the Leads object is now a fully supported standard object.  This means they have complete CRM functionality such as workflows, reports and integrations meaning leads now fit properly into the flow of your early-interest contact pipeline.  Read more about managing leads.

*available to all Sales Hub Pro+ Customers

In a small market like NZ, every potential lead counts. Now we can track early interest more accurately and move faster when opportunities heat up.

Nathan Jessup

Business Development Manager

Image source: HubSpot

Leads can now be renamed and toggled on/off

Customise lead terminology and visibility to match your sales process. Rename a standard object to fit your vocabulary or disable it entirely if not needed.
*available to all Sales Hub Pro+ Customers

Service Hub

Round Robin: New ticket distribution option for Help desk tickets 

Distribute incoming tickets evenly across your team with round-robin assignment. Ensure balanced workloads and faster response times with automated, fair ticket distribution. 

*available to all Service Hub Pro+ customers

Task queues in customer success workspace

Keep your customer success work organised with dedicated task queues. Prioritise activities, assign responsibilities, and track progress across your team, making task management simple and structured.

*available to all Service Hub Pro+ customers

Task queues will make it easy for customer service teams to stay organised, prioritise what matters, and track progress so nothing slips through the cracks.

Elizabeth Fradd

Customer Services Director

Smart CRM

Drag and drop reports onto a dashboard 

Create dashboards more quickly with intuitive drag-and-drop functionality. Use the new side panel to easily browse and add saved reports or templates directly onto your dashboard.

*available to all hubs and tiers

Updated CRM association cards 

Quickly find and manage related records with smarter association cards. Improved search, sorting, and scrolling make navigating linked contacts, companies, and deals much easier.

*available to all hubs and tiers

Customer agent AI recommended short answers 

Boost your support efficiency with AI‑powered short answer suggestions. The system recommends concise, relevant replies that can be sent instantly, helping your team respond faster and more accurately.

*available to all HubSpot Pro+ customers

These updates make everyday CRM work smoother and faster. Enhanced association cards mean you can instantly see how contacts, companies, and deals connect, cutting down the time spent hunting for related records. The AI-recommended short answers take the guesswork out of replying to customers, so support teams can respond quickly and accurately. And being able to drag and drop reports onto dashboards makes data insights more accessible — no more complicated clicks or navigation, everything you need is right at your fingertips. For any team looking to save time and work smarter in HubSpot, these are game-changers.

Vinni John

HubSpot Projects Manager

Looking to get the most out of your HubSpot investment?

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