Marketing Consultant, Achan Bedi explains why and how businesses should change from a lone wolf mind-set to a pack mind-set when it comes to sales.
Very often businesses rely on talented sales teams to do everything from finding prospects through to securing the sale.
We call this the lone wolf mind-set and it’s not very efficient and it’s a very lonely job for the sales person and they are left to do everything from introducing the company to potential customers to overcoming objections to closing the sale.
The alternative is a far more efficient approach where we use a combination of marketing tactics to find, nurture and qualify sales leads for the sales team to convert to customers.
It takes intensity and courage to focus on a very specific marketing opportunity and making it easier to raise awareness of your brand so when a sales person calls the prospect already has some understanding of the brand.