Market Measures survey

Market Measures is an opportunity for New Zealand hi-tech firms to lift their sales and marketing performance.

The annual Market Measures study, that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies, opens for the eighth time today.

“This is important because hi-tech is becoming increasingly central to New Zealand’s economic prosperity, with 28,000 companies employing over 100,000 people contributing 8% of our GDP, according to recent statistics from NZ Tech,” says Managing Director of Concentrate Owen Scott, developers of the survey along with fellow technology marketing specialists Swaytech.

“New Zealand Trade & Enterprise also recognise hi-tech industries as ‘sectors of opportunity’ for growing the nation’s exports, which means there is a compelling case for finding ways to improve their sales and marketing performance.

“What Market Measures does is help our hi-tech stars compare their sales and marketing strategies against each other, and against USA tech company benchmarks.

“What we are focused on uncovering is the approaches that are mostly likely to enable our hi-tech companies to efficiently grow their sales in offshore markets.”

NZTE is the principal sponsor of Market Measures.

“Sponsoring Market Measures is a natural fit for NZTE – we’re passionate about growing Kiwi businesses internationally for the benefit of all of New Zealand. We’re pleased to be throwing our weight behind the sourcing of powerful information businesses can leverage to do just that,” says Sharon-May McCrostie, Customer Director at NZTE.

By participating in the survey recipients gain access to the results of the study, including a detailed report worth $490, resources including whitepapers and infographics and the opportunity for tech industry specialised marketing advice and services.

The Market Measures report will be available in September 2016.

Technology companies can complete the study by clicking here.

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