Industries

We’re the perfect fit for your business because tech is what we know, and all we do.

Software/SAAS

We know what makes software businesses tick, and how to help them grow.

Common sales and marketing challenges

  • Software: transitioning from founder-lead sales to a structured sales and marketing team, requiring a planned and measurable approach to generating and converting leads.
  • SaaS: building a highly measurable, affordable sales model that can be scaled.

3 ways we can help

  • Identify the most profitable market segments to focus your efforts on.
  • Develop clear, relevant, attractive and believable messaging for those target audiences.
  • Build, execute and measure a cost-effective lead generation system.
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OUR SOFTWARE/SAAS EXPERIENCE

Clients with product offers including:

3D Visualisation | Accounting | Air Navigation Billing | Automation and Control | Bakery Management | Building Management | Business Intelligence Software | Business System Integration | Call Recording | Card Sorting | Cloud-Based System Integration | Computer RSI | Content Management System | Data Management | Data Organisation and Visualisation | Debt Collection | Digital Learning | Digital Library | Ecommerce | Electricity Meter Data | Electricity Usage | Email Hosting | Environmental Analysis | Ergonomics | ERP | Finance Administration Software | Flight Training | Geological Modelling | Gym Membership Management | Health & Safety Management | Health System Optimisation | Help Desk | Indoor Rowing Training | Information System Management | Internet Security | Inventory Management | Irrigation Design | Leave Management | Mobile Sales and Merchandising | Mobile Vehicle Inspection Systems | Mobile Video | Online Helpline | Online Legal Document Generation | Online Training | Oracle Integration | Patient Records | Payroll | Practice Management | Radiology Information System | Real-time Passenger Information | Remote Monitoring and Control of Industrial Machinery | Remuneration | Retail Sales Analysis | Retail Training | Rostering | Social Media | Spatiotemporal Visualisation | Supply Chain | Terminal Operating Systems | Text Alert | Theatre Booking | Treasury Management | Vehicle Tracking | Visualisation | Water Metering | Water Utility Control

Specialised manufacturing

Need help boiling down complex products into workable commercial propositions, and then generating demand for that offer?

Common sales and marketing challenges

  • Determining the most profitable market niches to focus on.
  • Clearly differentiating product and service offerings against local competition, and low-cost offshore manufacturers.

3 ways we can help

  • Articulate a truly differentiated value proposition to your target audiences.
  • Implementing a structured and measurable approach to sales and marketing.
  • Increasing brand awareness and generating demand.
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OUR SPECIALISED MANUFACTURING EXPERIENCE

Clients with product offerings including:

Carbon Fibre Bicycle Wheels | Custom Orthotics | Electric Bikes | Electric City Buses | Flight Simulators | GPS Tracking | Heaters | High Precision CNC Machining | Jetpack | Label Printers | Membrane Technologies | Micro-Combined Heat & Power Systems | Motorbike | Nano Technology | Orthopaedic Implants | Orthopaedic Surgical Tools | Plant Technologies | Power Management Solutions | Prosthetic Scanning | Refrigerators | Residential Lifts & Elevators | Sheet Metal Fabrication | Solar Hot Water Heaters | Truck Refrigerator | Vehicle Fuel Tanks

Electronics

From defining market positioning to building channel development programmes, we can help.

Common sales and marketing challenges

  • Finding and enabling distribution channels in offshore markets.
  • Cost-effectively building brand awareness across multiple industry and geographic market segments.

3 ways we can help

  • Leading management teams through a market prioritisation process to increase focus and intensity of marketing.
  • Targeted support for channel to improve sales performance.
  • Increasing brand awareness amongst target audiences.
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OUR SPECIALISED ELECTRONICS EXPERIENCE

Clients with product offerings including:

Audio and Visual Equipment | Communication Solutions | Computers | Digital Power Systems | Farm Data Collection | Flow Meters | GPS & Atomic Clock | Moisture Meters | Molecular Diagnostic Device | Nanoparticle Analyser | Rectifiers | Soft Starters

IT Services

Helping services businesses stand out from the crowd is key. We know how.

Common sales and marketing challenges

  • Revenue is project-based and fluctuates significantly.
  • Sales and marketing is overly dependent on owners in the business.

3 ways we can help

  • Focussing service offering on most profitable market niches.
  • Develop and implement a highly differentiated proposition in crowded markets.
  • Implement marketing programmes to generate higher quality leads that can be more easily converted.
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OUR IT SERVICES EXPERIENCE

Clients with service offerings including:

Agile Consulting | ICT Support | IT Consulting | IT Governance | IT Infrastructure Consulting | Network Solutions | Software Development | Software Testing | Web Solutions | Website Development

MARKETS

We have conducted projects in these markets:

Aerospace | Agriculture | Air Navigation Providers | Airports | Animal Diagnostics | Apparel | Art Gallery | Automotive | Bakeries | Banking | Biotechnology | Bookstores | Building | Call Centers | Car Manufacturing | City Buses | City Council | Construction | Container Ports | E-commerce | Education | Electricity Utilities | Electronics | Energy | Engineering | Entertainment | Environmental | Export | Filtration | Finance | Fisheries | Fitness | Flight Training | Gas | Geological | Government | Health | Health & Safety | Healthcare | Heritage | Hospitality | Hospitals | Human Resources | Hydraulics | ICT | Infrastructure | Insurance | Irrigation | ISP | IT | Lawyers | Libraries | Logistics | Manufacturing | Maori Health | Marine | Medical | Oil and Gas | Orthopaedics | Outdoor Sports | Podiatrists | Precision Agriculture | Procurement Specialists | Professional | Public Administration | Public Sector | Public Transport | Radiology | Residential Home | Retail | Safety | School | Security | Small Business | Software | Sport | Surgical | Technology | Telecommunications | Textiles | Theatre | Tourism | Transport | Truck Manufacturing | Universities | Utilities | Vehicle | Vineyards | Waste | Water Utilities | Wholesale