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Last Friday one of Concentrate’s favourite clients, The Cacophony Project, was awarded the Best Hi-Tech Solution for the Public Good award at the 2019 New Zealand Hi-Tech Awards.

Four key ways to make your website more lead generation friendly. Find out how you can create a real lead generation website.

Our hearts go out to the Muslim community devastated by the events of Friday 15 March in our home city of Christchurch.

How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

The HubSpot Impact Awards - Inbound Growth category, celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth with inbound marketing practices. Read Concentrate's winning entry on our client Wyma.

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?