Kia kaha to Christchurch's Muslim community

Kia kaha to Christchurch's Muslim community

Our hearts go out to the Muslim community devastated by the events of Friday 15 March in our home city of Christchurch.

Changing your tech marketing game

Changing your tech marketing game

How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

Taking a fresh approach with inbound marketing powered by HubSpot helps WYMA grow internationally

Taking a fresh approach with inbound marketing powered by HubSpot helps WYMA grow internationally

The HubSpot Impact Awards - Inbound Growth category, celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth with inbound marketing practices. Read Concentrate's winning entry on our client Wyma.

[PODCAST] Focus and then go, go, go!

[PODCAST] Focus and then go, go, go!

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

From funnelling to flywheeling at HubSpot’s global convention

From funnelling to flywheeling at HubSpot’s global convention

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

Are you waiting for a marketing version of inspector gadget?

Are you waiting for a marketing version of inspector gadget?

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

That long, slow sales lunch is finally dead

That long, slow sales lunch is finally dead

In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?

Pouring some fertiliser on our tech tall poppies

Pouring some fertiliser on our tech tall poppies

The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies

Worried you’re wasting money on HubSpot?

Worried you’re wasting money on HubSpot?

A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? A common question we get from business owners with HubSpot is ‘how can I get more out of this

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