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How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

The HubSpot Impact Awards - Inbound Growth category, celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth with inbound marketing practices. Read Concentrate's winning entry on our client Wyma.

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?

The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies

A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? A common question we get from business owners with HubSpot is ‘how can I get more out of this

Rocket Lab may now be a US company, but that’s simply a reflection of how successful Beck and his team have been at attracting incredible commercial support for their technologically breath-taking ven