For a growing tech business, your website performance will be top of mind—and for good reason! Your website is the unsung hero of your brand: it’s your first impression, digital storefront and hard working salesperson. A great website also boosts your visibility in Google search results and helps you get better results from your marketing budget.
But the internet evolves fast. While this provides a host of new business opportunities, it can make it tricky to keep your website up to date with best practices and ever-changing algorithms.
With the right tech, your website can become the digital superstar your business deserves. We've partnered with HubSpot to bring you a free website grader tool that checks your website’s performance in four key areas and provides free optimisation tips.
1. Goodbye tortoise, hello hare.
The first section of your website scorecard is all about performance, which comes down to website speed. The team at Kissmetrics figured out that 47% of consumers expect a website to load in two seconds or less—and if a page takes more than three seconds to load, 40% of your potential customers will wander off somewhere else.
Speeding up your website gets people to stay on your site for longer, giving you more chances to connect and convert. A speedy site also improves the results from your digital advertising. When your site is appealing and quick to load, there’s a higher chance that the visitors you’ve paid to attract will stay on your site and turn into customers.
Like a Formula One team trying to shave a few seconds off their lap time, website speed comes down to many small factors. From image size to browser caching, minor changes in the backend will all get your website to perform better.
Quick load times make your website appeal to customers: SEO (Search Engine Optimisation) makes your website appeal to Google and other search engines. The better your SEO, the more likely that your website will show up at the top of search results and paid ad spaces.
If you’re new to SEO, here’s a quick rundown. When a search engine like Google is deciding which websites to display, it checks behind the scenes to see how well your site matches the search term. SEO is the umbrella term for all the elements a search engine looks at. It’s fascinating and at first, can seem quite complex.
HubSpot’s website grader takes the mystery out of SEO with practical tips to improve your ranking across search engines and get you in front of the right audience.
3. Browsing on the go: mobile optimisation
Remember the last time you were frustrated by a website that worked poorly on your phone?
We reckon you probably didn’t stick around to browse. Mobile optimisation gives your customers a great experience and keeps them on your site for longer. It’s also something we’ve come to expect—Invision found that 85% of people expect websites to look just as good on mobile as they do on a desktop computer.
Mobile optimisation covers simple changes—like making sure your text is big enough to read on a phone—as well as sitewide design elements. Optimising for mobile means you can quickly give customers all the info they need, at home or on the go.
Getting your website security up to scratch is quick, easy, and essential. Customers feel more comfortable spending time on your site or making a purchase online when they know their data is protected. Web browsers are also taking note of security: Chrome gives people a warning when they’re about to visit a non-secure website, which can stop them clicking through.
Even if you aren’t collecting customer data through your site, meeting security best practices still matters. It’s a great look for your business and shows customers that you take their online safety seriously.