Ask Achan: What tools have you successfully integrated with HubSpot?

Hi Achan, firstly, tell us about integrations you've completed recently, their use case, challenges and results.

Sure, I can think of two recent and significant HubSpot integration projects Concentrate has recently completed with two amazing companies; Enable and Prime Fluid.

Enable

“With Enable, the goal was to automate and streamline a really complex post-sale process. Once a deal hit closed-won in HubSpot, there was a lot of downstream work that needed to happen — and it was all happening across three different systems: Zendesk, Dynamics 365, and Business Central.

This included things like working with civil contractors to lay cables for new builds, setting up network connections, and managing service delivery. HubSpot needed to be right in the middle of it all, but the data wasn’t flowing across those platforms in real time. So there was a lot of friction — delays, manual handovers, and lost context between teams.

We built a custom integration using APIs to connect HubSpot with all three systems and set up two-way data syncs between them. That way, when something changes in Zendesk or Dynamics, it flows back to HubSpot — and vice versa.

The result has been massive. The process is way more seamless now. Less double-handling, better visibility for the whole team, and a much faster time to value for the customer. That’s the real win.”

Prime Fluid

“Another big one was Prime Fluid and the use case here was quite similar to Enable’s, just with a different tech stack. We integrated HubSpot with CIN7, which is their ERP/MRP system.

HubSpot was doing all the heavy lifting on the front end — generating leads, handling the website, and managing the deal flow. But once a deal was marked as closed-won, they needed it to trigger a whole downstream process: creating a sales order, managing inventory, and kicking off fulfilment and shipping.

That wasn't happening efficiently before. There was a disconnect between sales and ops, and a risk of delays or mistakes in the order process. So we built a custom integration between HubSpot and CIN7 to sync that data and automate the handoff from sales to fulfilment.

We’re also the ongoing guardians of that integration — if the team needs enhancements or updates, we manage those too. The result? Much smoother operations, better inventory control, and faster delivery to customers. It’s taken a lot of manual admin off their plate and made the whole post-sale process far more scalable.”