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COULD HubSpot's newest CMS ensure your website delivers?

If you've been wondering how to create an even better B2B customer experience through your website, check out HubSpot's newest content management system (CMS) product, CMS Hub Starter. It's a new tier of their existing CMS that's been designed to help growing businesses leverage a CRM platform to generate better business opportunities through their website.

"Over the past year, we've seen just how important it is for companies to be able to create reliable and effective digital experiences," said Angela DeFranco, VP of product management at HubSpot. "In addition to providing the tools our customers need to get their website up and running, CMS Hub Starter is also built on top of our CRM platform to help companies leverage their own data to create a better end-to-end customer experience."

What sets CMS Hub Starter apart from other CMS solutions is that it meets the needs of both developers AND marketers. Growing tech businesses typically have to trade one for the other; either a simple solution that allows marketers to create content quickly but lacks developer tools, or a complex CMS that requires developer expertise and blocks marketers.

CMS Hub Starter provides developers with the tools, technologies, and workflows they need to create flexible themes. Marketers can then take over the site, updating the look and feel as they need, without being held back by the dev team's sprint cycle.

An overview of CMS Hub Starter

The CMS has been developed with three core benefits in mind:

1: A fast, secure, reliable website

The security, speed, and reliability of your website is left up to chance with a traditional CMS. But you're a tech marketer, not an IT pro. CMS Hub Starter allows you to focus on creating an exceptional B2B customer experience instead.

2: Easily build remarkable websites

To achieve real growth for your tech business through your website, you need a CMS that both your marketers and developers love. CMS Hub Starter has been designed with the needs of both in mind, so that:

  • Marketers can take ownership of the website
  • Your developers are free to work on other projects

CMS Hub Starter removes gatekeepers from your content creation process, so your tech marketing team can react quickly to deliver an amazing customer experience.

3: All-in-one CRM Platform

Your website should be the most powerful marketing asset for your tech business. However, your CMS is siloed off from the rest of your growth machine. CMS Hub Starter integrates with HubSpot's CRM platform to make sure your website delivers the results you expect.

Beginning at $AUD38 per month, your marketing team can leverage the CMS Hub Starter to create a comprehensive website using an intuitive drag-and-drop editor on a range of themes developed by HubSpot and HubSpot Solutions Partners. HubSpot also offers live chat and email support for its CMS Hub Starter customers.

Compared to other CMS solutions such as WordPress, Drupal or Joomla, CMS Hub Starter is much younger. However, HubSpot has invested a major amount of R&D in this solution, which means its usability is pretty much un-matched - and if you've already got HubSpot as a partner in your tech business, it'll be even easier for your tech marketing team to get to grips with.

CMS Hub Starter is also available as part of the Starter CRM Suite bundle, which gives you access to all five of HubSpot's Starter-tier products for a discounted rate of $AUD75 per month. Get in touch with us so we can help you bring this awesome new CMS on board.

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