The annual Market Measures study that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies opens for the seventh time today.
Market Measures helps Kiwi hi-tech stars compare their sales and marketing strategies against each other, and against some USA benchmarks.
The study is focussed on uncovering the approaches that are most likely to enable New Zealand hi-tech companies to grow sales in offshore markets.
By participating in the survey recipients gain access to the results of the study, including:
- a comprehensive report worth $350
- resources including whitepapers and infographics
- the opportunity for tech industry specialised marketing advice and services
For the first time, participants will also get an immediate “Lead generation grader report” on completing the survey. This benchmarks some of their answers against previous Market Measures data and USA statistics.
The survey closes on Friday 28th August 2015.
The 2015 results will be available to the public late September via www.marketmeasures.co.nz.