High-growth companies have a very strong understanding of their target markets (Market Measures, 2012)
In this white paper, the first in a series of four, we discuss how an ‘outside-in’ perspective is critical to achieving strong growth.
According to the 2012 Market Measures survey, high-growth companies understand the value of an intimate customer understanding and work hard to achieve it. Companies with high growth rates rated themselves strongly on their ability to research and understand their target markets.
Read our latest white paper which will explain how researching your market can be a powerful tool for any tech exporter.