A 'lone wolf' mind-set often dominates our approach to selling technology products. This approach involves the company relying on the sales team to do everything from finding prospects through to securing a sale. We have come to realise that there are a number of downsides to this approach, including the high costs of sales and the associated long sales cycles.

In order to overcome these issues, companies should instead take on a 'wolf pack' approach to sales. The 'wolf pack' approach involves providing adequate support for the sales person or sales team, by having other company members finding, nurturing and qualifying sales leads for the sales team to then convert into customers. This allows the talented sales people to focus on the more important part of their job- closing deals.

It can be difficult to transition from the 'lone wolf' to the 'wolf pack'  approach, so we developed a lead generation checklist to evaluate your company’s wolf pack potential. This checklist will help you to gain a better understanding of what needs to be in place to run a successful online lead generating and nurturing machine.

Complete the checklist, and if you can't tick all of the boxes, we are happy to chat to you about the practical ways to improve your lead generating foundation to help deliver results. Click here to get in contact.

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