Market Measures, the annual benchmarking study of sales and marketing by New Zealand’s technology exporters opens to participants today at www.marketmeasures.co.nz.

The survey will be open until 15 July 2011, and results made available by September 2011.

“Hundreds of tech exporters nationwide have benefitted from the results of the two previous studies. We expect the 2011 survey to be the biggest yet, particularly as we will be analysing the role of social media and its effectiveness in the marketing mix,” says Owen Scott, Managing Director of Concentrate.

Click here to take the survey.

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